DealerCenter CRM vs DealerPeak
DealerCenter CRM
get.dealercenter.com
DealerPeak
dealerpeak.comSide by side
| Figure | DealerCenter CRM | DealerPeak |
|---|---|---|
| Price from | $99/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 1 |
| Spec score · Automotive CRM Software | 7.8 (#12) | 7.6 (#14) |
| Audience | DealerCenter describes its platform as designed for independent used car dealers. | DealerPeak describes its CRM as designed for auto groups and also offers product information for owners, general managers, RV dealers, and mobility vehicle dealers. |
| Headquarters | Los Angeles, California, United States | Tempe, Arizona, United States |
| Lead management | Dealers can import and manage internet and phone leads in one place and email or text prospects from DealerCenter desktop and mobile apps. | The system centralizes leads from sources such as walk-ins, website forms, third-party lead providers, and calls, and includes an acquisition lead type. |
| Support | DealerCenter support is available by toll-free phone at 888-669-2669, email, and live chat; listed hours are Monday–Friday 6 AM–6 PM PST and Saturday 8 AM–5 PM PST. | DealerPeak describes implementation, customization, coaching, and training support, and its homepage advertises 24/7 support by chat, text, or phone. |
Plans
In their own words
DealerCenter CRM
DealerCenter CRM has no write-up on Specifiction yet; its figures are above.
DealerPeak
DealerPeak is an automotive CRM for handling customer relationships, sales, and marketing at one dealership or across a dealer group. Its shared customer record lets users follow activity across stores, groups, and subgroups. Lead management gathers inquiries from walk-ins, website forms, third-party providers, and calls, including acquisition leads. Deal desking offers configurable lender-accurate workflows, more than 30 presentation templates, F&I push, and online negotiations. Teams can exchange texts, photos, and video, and monitor calls or access recordings. The iOS and Android apps cover customers, leads, inventory, and communications, and can scan driver’s licenses. DealerPeak supports DMS and F&I integrations, with CarWars, InteractiveTel, WhosCalling, and CallRevu named as telephony integrations. Its RESTful JSON API connects real-time CRM data to other applications; documentation is available upon request. A data warehouse for tools such as PowerBI, Tableau, and Google Data Studio is described as beta. Pricing is on request. The company says it began making CRM tools in 1999 and grew from an auto group in Portland, Oregon.