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SPECIFICTION
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DealerPeak

dealerpeak.com

WebiOSAndroidAPI
Visit dealerpeak.com
Spec score 7.6 #14 of 33 in Automotive CRM Software

What it is

DealerPeak is an automotive CRM for handling customer relationships, sales, and marketing at one dealership or across a dealer group. Its shared customer record lets users follow activity across stores, groups, and subgroups. Lead management gathers inquiries from walk-ins, website forms, third-party providers, and calls, including acquisition leads. Deal desking offers configurable lender-accurate workflows, more than 30 presentation templates, F&I push, and online negotiations. Teams can exchange texts, photos, and video, and monitor calls or access recordings. The iOS and Android apps cover customers, leads, inventory, and communications, and can scan driver’s licenses. DealerPeak supports DMS and F&I integrations, with CarWars, InteractiveTel, WhosCalling, and CallRevu named as telephony integrations. Its RESTful JSON API connects real-time CRM data to other applications; documentation is available upon request. A data warehouse for tools such as PowerBI, Tableau, and Google Data Studio is described as beta. Pricing is on request. The company says it began making CRM tools in 1999 and grew from an auto group in Portland, Oregon.

Spec sheet

Product
DealerPeak is an automotive CRM for managing customers, sales, and marketing across a single dealership or an entire dealer group.Read 7 Oct 2026 · dealerpeak.com
Audience
DealerPeak describes its CRM as designed for auto groups and also offers product information for owners, general managers, RV dealers, and mobility vehicle dealers.Read 7 Oct 2026 · dealerpeak.com
Integrations
The product page names CarWars, InteractiveTel, WhosCalling, and CallRevu as telephony integrations and says it supports DMS and F&I integrations.Read 7 Oct 2026 · dealerpeak.com
Mobile apps
DealerPeak says its iOS and Android app lets users manage customers, leads, inventory, and communications and scan driver’s licenses.Read 7 Oct 2026 · dealerpeak.com
Security
DealerPeak’s API page says applications exchange data securely and that API access lets companies grant access while maintaining security and control; it does not specify a certification.Read 7 Oct 2026 · dealerpeak.com
Support
DealerPeak describes implementation, customization, coaching, and training support, and its homepage advertises 24/7 support by chat, text, or phone.Read 7 Oct 2026 · dealerpeak.com
Headquarters
Tempe, Arizona, United StatesRead 28 Sep 2026 · dealerpeak.com
Founded
1999Read 28 Sep 2026 · dealerpeak.com
API limits
DealerPeak says high-volume data requests or regular exports may incur infrastructure or bandwidth fees, and API access can require vendor security and compliance review.Read 7 Oct 2026 · dealerpeak.com
Communications
DealerPeak supports two-way text messaging and photo and video communication, along with call monitoring and access to call recordings.Read 7 Oct 2026 · dealerpeak.com
Company history
DealerPeak says it began creating CRM tools in 1999 and grew out of an auto group in Portland, Oregon.Read 7 Oct 2026 · dealerpeak.com
Data warehouse
The data warehouse is described as a beta capability that can connect CRM data to tools including PowerBI, Tableau, and Google Data Studio.Read 7 Oct 2026 · dealerpeak.com
Deal desking
Deal desking includes configurable lender-accurate workflows, more than 30 presentation templates, F&I push, and online negotiations.Read 7 Oct 2026 · dealerpeak.com
Group CRM
The CRM supports a shared customer record and lets users view and manage activity across stores, groups, and subgroups.Read 7 Oct 2026 · dealerpeak.com
Lead management
The system centralizes leads from sources such as walk-ins, website forms, third-party lead providers, and calls, and includes an acquisition lead type.Read 7 Oct 2026 · dealerpeak.com
Open API
The RESTful JSON OpenAPI connects real-time CRM data with other applications; API documentation is available upon request.Read 7 Oct 2026 · dealerpeak.com
Uptime
The homepage advertises a 99.99% uptime SLA.Read 7 Oct 2026 · dealerpeak.com

Plans and prices

DealerPeak CRM Priced on request Pricing not published; request a demo Read 7 Oct 2026 · dealerpeak.com

Every DealerPeak plan and price →

Strong points and limits

Strong points

  • Shared customer records across stores and groups
  • Lead capture includes walk-ins, forms, providers, and calls
  • Online negotiations and more than 30 deal templates
  • iOS and Android apps include license scanning
  • Advertises 24/7 chat, text, and phone support

Limits

  • Pricing is available only on request
  • Data warehouse capability is beta
  • High-volume API requests may incur fees
  • API access may require security and compliance review

Who it suits

DealerPeak describes its CRM as designed for auto groups, and also offers product information for owners, general managers, RV dealers, and mobility vehicle dealers. Its web, iOS, Android, and API options suit teams that need CRM access across those platforms.

Verdict

DealerPeak combines dealership CRM, lead handling, deal desking, and communications, with group-wide records and mobile apps. Pricing is not published, and some API costs or access requirements may depend on use and review.

Where Specifiction places it

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