CDK CRM vs DealerPeak
CDK CRM
cdkglobal.com
DealerPeak
dealerpeak.comSide by side
| Figure | CDK CRM | DealerPeak |
|---|---|---|
| Price from | $28/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 1 |
| Spec score · Automotive CRM Software | 8.7 (#4) | 7.6 (#14) |
| Audience | CDK CRM is presented for auto dealerships and dealership Sales and Service teams. | DealerPeak describes its CRM as designed for auto groups and also offers product information for owners, general managers, RV dealers, and mobility vehicle dealers. |
| Headquarters | Austin, Texas, United States | Tempe, Arizona, United States |
| Integrations | CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support retrieval, historical access, record creation or editing, and real-time updates. | The product page names CarWars, InteractiveTel, WhosCalling, and CallRevu as telephony integrations and says it supports DMS and F&I integrations. |
| Security | CDK states that it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework. | DealerPeak’s API page says applications exchange data securely and that API access lets companies grant access while maintaining security and control; it does not specify a certification. |
| Support | CDK's Customer Care Portal offers AI-driven self-service, live agent chat, phone support, and online case submissions; its listed phone support hours vary by day. | DealerPeak describes implementation, customization, coaching, and training support, and its homepage advertises 24/7 support by chat, text, or phone. |
Plans
CDK CRM
- Extract-only base$28 a month
- Customer Writeback$65 a month
- Front Office additional application$100 a month
- Front Office package$285 a month
- CDK CRMPriced on request
In their own words
CDK CRM
CDK CRM is automotive CRM software for dealership teams managing leads, appointments, customer engagement, and follow-up across Sales and Service. Its Unified Customer Inbox brings email, text, chat, and other conversations into one place. The AI Virtual Assistant engages leads through conversations, routing, and follow-up; additional AI tools provide automated summaries and writing assistance for dealership workflows. Marketing features use data and alerts to identify customers likely to buy and support one-to-one re-engagement. Flexible dashboards and reports help track dealership performance, activity, and trends. CDK CRM includes lead routing, lead-source capture, SMS messaging, workflow automation, a mobile app, and DMS integration. Its APIs are built for the Fortellis Automotive Commerce Exchange and support data retrieval, historical access, record creation or editing, and real-time updates. Listed platforms are Android, iOS, web, and API, though the product page does not specify mobile operating systems for its mobile tools. CDK states it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework.
DealerPeak
DealerPeak is an automotive CRM for handling customer relationships, sales, and marketing at one dealership or across a dealer group. Its shared customer record lets users follow activity across stores, groups, and subgroups. Lead management gathers inquiries from walk-ins, website forms, third-party providers, and calls, including acquisition leads. Deal desking offers configurable lender-accurate workflows, more than 30 presentation templates, F&I push, and online negotiations. Teams can exchange texts, photos, and video, and monitor calls or access recordings. The iOS and Android apps cover customers, leads, inventory, and communications, and can scan driver’s licenses. DealerPeak supports DMS and F&I integrations, with CarWars, InteractiveTel, WhosCalling, and CallRevu named as telephony integrations. Its RESTful JSON API connects real-time CRM data to other applications; documentation is available upon request. A data warehouse for tools such as PowerBI, Tableau, and Google Data Studio is described as beta. Pricing is on request. The company says it began making CRM tools in 1999 and grew from an auto group in Portland, Oregon.