Dealfront vs Happierleads

Dealfront’s Leadfeeder identifies B2B companies that visit a website, including visitors who leave no form submission. It is aimed at sales and marketing teams and combines visitor identification with a real-time global database listed as 60 million companies and 400 million verified contacts. More than 100 filters and 40-plus real-time buying signals support targeting. Campaigns offers B2B display advertising, and Dealfront says LinkedIn audience matching exceeds 90%. Teams can receive Slack or email alerts when target accounts engage with key content. CRM connections include Salesforce, Pipedrive, HubSpot, Microsoft Dynamics 365 and Zoho; Slack and Zapier are also listed, with Zapier able to pass Leadfeeder data to over 5,000 apps. Lite is free, with seven days of visitor history and up to 100 identified companies monthly. Discover is €79 a month billed annually, and a 14-day trial is available. Dealfront runs on the web, as an extension and via API. It says its infrastructure is hosted in AWS within the EU/EEA, with data encrypted in transit and at rest. Its privacy approach provides fewer personal phone numbers and mobile direct dials than others.

Happierleads is a paid web, API, and browser-extension service that identifies anonymous B2B website visitors. It can reveal a person, work email, LinkedIn profile, and buying intent across more than 174 countries. Identified visitors receive scores from 0 to 100 against an ideal customer profile, while the service tracks over 353 B2B buying-signal topics from sources such as G2, review sites, job boards, and news alerts. Its email-verification waterfall chains providers and advertises 98%+ inbox deliverability. Session recordings show pages visited, clicks, and scroll depth for named visitors and are included on every plan. Native CRM connections include HubSpot, Salesforce, Pipedrive, Zoho CRM, GoHighLevel, and Slack; Zapier, Pabbly Connect, and webhooks extend integrations. Installation supports snippets, plugins, templates, and custom sites. Happierleads states SOC 2 Type II, GDPR, and CCPA compliance, with 90-day default retention. Pricing starts at $99/mo with a 7-day trial.