Decentriq Data Clean Rooms vs Permutive

Decentriq Data Clean Rooms lets organizations collaborate on data analysis while keeping raw records private to their owners. Participants receive approved, aggregated results rather than one another’s underlying data. Business users can build insights and custom audiences without code; advanced collaborations support Python, SQL, and R. Its privacy controls use encryption and confidential computing. In the no-code version, only approved aggregated insights and audience identifiers can leave the clean room. Advanced Analytics requires data-owner approval before external parties can access results, and both versions provide tamper-proof audit logs. The service offers API and SDK access, with connectors to import from Amazon S3 and Snowflake and export to Amazon S3 and Meta Ads Manager. Decentriq identifies advertisers, publishers, data partners, retailers, agencies, and healthcare organizations as intended users. It runs in the cloud and is available through web and API. Pricing is on request; the company invites prospective customers to contact it or schedule a demo.

Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.