Deep Stream Data vs Qualtrics

Deep Stream Data is a digital journey-intelligence product combining an opt-in web-behaviour panel with an AI analysis layer. It examines activity across a brand’s site, competitors, and the wider web, then clusters journeys, classifies intent, maps competitor overlap, and detects emerging patterns. Attribution covers the full customer path and supports counterfactual analysis based on observed panel behaviour. Users can ask questions in natural language and receive answers with evidence. Dashboards, API access, CSV and Parquet exports, scheduled briefs, and cloud-to-cloud feeds provide outputs, while the web-log stream runs near real time. The maker says data comes from consented, passively measured panelists rather than surveys or modelled traffic estimates. Coverage includes desktop, mobile web, mobile apps, and tablets across major operating systems. Reporting is aggregated and anonymised; sensitive categories are excluded or redacted. Pricing is on request.

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.