Deeto vs Influitive

Deeto is a paid web platform for customer referral and advocacy programs. It supports advocate activities including references, reviews, customer stories, referrals, rewards and testimonials. Organizations can use customer segmentation to arrange participation around different customer groups, while program analytics provide visibility into activity. Deeto integrates with Salesforce and HubSpot, connecting advocacy work with those CRM systems. The company is headquartered in Tenafly, New Jersey, United States. Deeto’s activity set covers both customer perspectives, such as reviews, stories and testimonials, and referral-oriented participation that can include rewards. The product is paid, but pricing is available only on request. Teams evaluating it will need to request commercial details and assess how its segmentation, analytics and CRM integrations fit their customer-program requirements.

Influitive is a customer advocacy platform for companies looking to engage customers and mobilize advocates. Its programs can support referrals, references, reviews, case studies, customer feedback, onboarding, social sharing, and product adoption. The Customer Advocacy plan lists activation, personalization and targeting, loyalty and rewards, campaign templates, and analytics. Digital Community adds discussions, moderation, a knowledge base, ideation, and Q&A. The service supports events, private spaces, referral links, and fraud controls; rewards can include company swag, dinners, training sessions, charity donations, or gift cards. Influitive describes its engagement approach as gamification combined with data-driven segmentation and personalization. Salesforce integration can route referrals to sales teams and request references, while marketing automation integrations can send invitations and messages and score leads. An open API and connectors such as Zapier are offered for custom integrations. Influitive lists web and API access and mobile apps. It is a paid service with pricing on request and no free plan.