Deeto vs Trustmary

Deeto is a paid web platform for customer referral and advocacy programs. It supports advocate activities including references, reviews, customer stories, referrals, rewards and testimonials. Organizations can use customer segmentation to arrange participation around different customer groups, while program analytics provide visibility into activity. Deeto integrates with Salesforce and HubSpot, connecting advocacy work with those CRM systems. The company is headquartered in Tenafly, New Jersey, United States. Deeto’s activity set covers both customer perspectives, such as reviews, stories and testimonials, and referral-oriented participation that can include rewards. The product is paid, but pricing is available only on request. Teams evaluating it will need to request commercial details and assess how its segmentation, analytics and CRM integrations fit their customer-program requirements.

Trustmary is software for collecting customer feedback and reviews, displaying reviews on websites, and making customer experience information available to AI tools and search engines. Branded surveys can combine satisfaction measures, open feedback, and review requests. The platform adds automated reporting, alerts, and AI analysis that organizes feedback into themes and tips. Its customizable website review widgets need no coding and support review schema markup. Surveys and testimonial forms can go out by URL, QR code, email, SMS in Europe, website or app embed, or email signature. Trustmary imports reviews from Google, Facebook, G2, Capterra, TripAdvisor, and Yelp, with spreadsheet and manual imports also supported. Native integrations include HubSpot, Pipedrive, QuickBooks, and Google Sheets; Zapier and Make can connect other apps. The AI-optimized profile page presents customer experience and service details to tools such as ChatGPT, Gemini, and Perplexity. A free plan is available; Build Your Plan costs $26 a month, billed annually.