Definite vs Funnel
Definite
definite.app
Funnel
funnel.ioSide by side
| Figure | Definite | Funnel |
|---|---|---|
| Price from | $250/mo | $300/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 3 | 3 |
| Spec score · Marketing Analytics Software | 8.2 (#9) | 7.8 (#18) |
| Integrations | The integrations directory lists 525 sources and names Salesforce, Stripe, PostgreSQL, Shopify, and Google Analytics among popular sources. | The connector directory lists 640 connectors, including Facebook Ads, Google Ads, Google Analytics, TikTok Ads and LinkedIn. |
| Security | The security page states that data is encrypted in transit with TLS 1.2+ and at rest with AES-256, and that role-based access controls are available. | Funnel states that it is ISO 27001 certified, has undergone a SOC 2 Type 2 attestation, and complies with GDPR and CCPA privacy frameworks. |
| Support | Enterprise includes dedicated support and an SLA, and the security team says it turns around most requested security documents within 1–2 business days. | The pricing page lists in-app support for Starter and priority in-app support for Business and Enterprise; Enterprise also includes an SLA. |
Plans
In their own words
Definite
Definite combines data connectors, storage, modeling, business intelligence, and an AI analyst in one data platform. Its analyst, Fi, takes plain-English questions and can build data apps with filters, KPIs, tables, and charts. The integrations directory lists 525 sources, including Salesforce, Stripe, PostgreSQL, Shopify, and Google Analytics. Pipelines ingest CSV, Parquet, JSON, and NDJSON files, and support log-based change data capture for Postgres, MySQL, and Oracle where supported. Definite also supports MCP clients such as Claude, ChatGPT, and Cursor, providing schema, lineage, and semantic context. Users can build custom data applications and search millions of rows in a browser using DuckDB-Wasm. Security measures include TLS 1.2+ encryption in transit, AES-256 encryption at rest, and role-based access controls. The Free plan has two users, two connectors, 1 GB of storage, five monthly credits, and daily sync. Standard costs $250 a month and includes 100 monthly credits and hourly sync. Enterprise pricing is custom and not listed.