Definite vs Improvado
Definite
definite.appImprovado
improvado.ioSide by side
| Figure | Definite | Improvado |
|---|---|---|
| Price from | $250/mo | $100/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 4 |
| Spec score · Marketing Analytics Software | 8.2 (#9) | 7.8 (#19) |
| Compliance | Definite states that GDPR and CCPA requirements are met, SOC 2 Type II is in progress, and a HIPAA BAA is available for Enterprise customers on request. | The Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. |
| Integrations | The integrations directory lists 525 sources and names Salesforce, Stripe, PostgreSQL, Shopify, and Google Analytics among popular sources. | Its integrations page lists more than 1,381 data source integrations across 15 categories. |
| Notable limits | The Free plan includes 2 users, 2 connectors, 1 GB of storage, and 5 credits per month; additional credits on Standard cost $1 each. | Free Limited includes 50 MCP actions per week and one workspace, while MCP Only includes 300 MCP actions per week and one workspace. |
| Product | Definite combines data connectors, storage, modeling, BI, and an AI analyst in one data platform. | Improvado describes itself as an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. |
| Security | The security page states that data is encrypted in transit with TLS 1.2+ and at rest with AES-256, and that role-based access controls are available. | Improvado says it holds a SOC 2 Type II report examined by BARR Advisory, and its latest audit was completed with no findings. |
| Support | Enterprise includes dedicated support and an SLA, and the security team says it turns around most requested security documents within 1–2 business days. | Premium Customer Support is included with the Advanced and Enterprise plans. |
Plans
Improvado
- MCP Only$100 a month
- AdvancedPriced on request
- EnterprisePriced on request
- Free LimitedPrice not published
In their own words
Definite
Definite combines data connectors, storage, modeling, business intelligence, and an AI analyst in one data platform. Its analyst, Fi, takes plain-English questions and can build data apps with filters, KPIs, tables, and charts. The integrations directory lists 525 sources, including Salesforce, Stripe, PostgreSQL, Shopify, and Google Analytics. Pipelines ingest CSV, Parquet, JSON, and NDJSON files, and support log-based change data capture for Postgres, MySQL, and Oracle where supported. Definite also supports MCP clients such as Claude, ChatGPT, and Cursor, providing schema, lineage, and semantic context. Users can build custom data applications and search millions of rows in a browser using DuckDB-Wasm. Security measures include TLS 1.2+ encryption in transit, AES-256 encryption at rest, and role-based access controls. The Free plan has two users, two connectors, 1 GB of storage, five monthly credits, and daily sync. Standard costs $250 a month and includes 100 monthly credits and hourly sync. Enterprise pricing is custom and not listed.
Improvado
Improvado is an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. It automates the movement and management of marketing data, from extraction and loading through transformation, governance, reporting, and insights. Its integrations catalog lists more than 1,381 sources across 15 categories, and data can be loaded to customer-owned or managed warehouses or connected to BI tools. Users can authenticate pre-built connectors, or request custom ones; the platform handles pagination, rate limits, token refresh, and batching for multi-account extraction. Its AI Agent can answer questions, provide dashboards and recommendations, automate reporting, detect anomalies, and forecast outcomes. An MCP and OpenAPI interface can connect AI agents, including Claude and Codex, to marketing data. Improvado says it holds a SOC 2 Type II report; its Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. The Free Limited plan includes 50 MCP actions per week and one workspace. MCP Only costs $100 a month and includes 2M rows per year, daily sync, 300 MCP actions per week, and one workspace.