Definite vs Triple Whale
Definite
definite.appTriple Whale
triplewhale.comSide by side
| Figure | Definite | Triple Whale |
|---|---|---|
| Price from | $250/mo | $219/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 5 |
| Spec score · Marketing Analytics Software | 8.2 (#9) | 8.7 (#5) |
| Integrations | The integrations directory lists 525 sources and names Salesforce, Stripe, PostgreSQL, Shopify, and Google Analytics among popular sources. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Product | Definite combines data connectors, storage, modeling, BI, and an AI analyst in one data platform. | Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions. |
| Security | The security page states that data is encrypted in transit with TLS 1.2+ and at rest with AES-256, and that role-based access controls are available. | Triple Whale's Trust Center lists SOC 2 Type 1 and Type 2, SOC 3, GDPR, CCPA, data-processing agreements, penetration-test reports, encryption at rest, backups and audit logging. |
| Support | Enterprise includes dedicated support and an SLA, and the security team says it turns around most requested security documents within 1–2 business days. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
Plans
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
Definite
Definite combines data connectors, storage, modeling, business intelligence, and an AI analyst in one data platform. Its analyst, Fi, takes plain-English questions and can build data apps with filters, KPIs, tables, and charts. The integrations directory lists 525 sources, including Salesforce, Stripe, PostgreSQL, Shopify, and Google Analytics. Pipelines ingest CSV, Parquet, JSON, and NDJSON files, and support log-based change data capture for Postgres, MySQL, and Oracle where supported. Definite also supports MCP clients such as Claude, ChatGPT, and Cursor, providing schema, lineage, and semantic context. Users can build custom data applications and search millions of rows in a browser using DuckDB-Wasm. Security measures include TLS 1.2+ encryption in transit, AES-256 encryption at rest, and role-based access controls. The Free plan has two users, two connectors, 1 GB of storage, five monthly credits, and daily sync. Standard costs $250 a month and includes 100 monthly credits and hourly sync. Enterprise pricing is custom and not listed.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.