Delete Request and Opt-out Platform (DROP) vs OneRep

Delete Request and Opt-out Platform (DROP) is a free web service from the California Privacy Protection Agency, also called CalPrivacy. It lets eligible California residents ask data brokers to delete their personal information and stop selling or sharing it. One request can reach over 600 registered data brokers. Users begin with a name, date of birth, and ZIP code, then may add more information. Mobile advertising IDs, connected TV IDs, and vehicle identification numbers are optional. After initial processing, brokers must re-check for new matching information and delete it at least every 45 days. Brokers have up to 90 days to report how they handled a request, and users can update their profile once every 45 days. DROP says submitted information is used only to process requests and stored in secure, unreadable hashed form. Residency verification runs through the California Identity Gateway, and DROP says it does not retain that verification information. The service does not require deletion of information given directly to a business, publicly available information, or legally exempt information.

OneRep scans data broker sites for exposed personal information, requests removals and checks monthly for new or reappearing profiles. Individual and Family plans cover 317 people-search sites; Pro plans cover 876 brokers and include unlimited custom removal requests for eligible sites outside the automatic network. Those requests require the exact profile URL and apply to data broker sites, not general websites, news stories or social media. All four listed individual and family plans include breach monitoring and monthly email reports. Pro plans add priority support. Its REST API supports scanning, removal requests, continuous monitoring and progress webhooks, for businesses adding privacy tools to their own software. Newer non-public broker and custom removal API capabilities are listed for the United States, Canada, the UK and Australia. Individual costs $8.33 a month; Family costs $15 a month; Individual Pro costs $15.95 a month; Family Pro costs $29.95 a month. A 5-day trial and a free plan are listed.