Delve AI vs GetWhy
Delve AI
delve.aiGetWhy
getwhy.ioSide by side
| Figure | Delve AI | GetWhy |
|---|---|---|
| Price from | $89/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 1 |
| Spec score · AI Market Research Software | 9.0 (#2) | 7.2 (#21) |
| Founded | LinkedIn lists Delve AI as founded in 2019. | 2018 |
| Headquarters | San Francisco, California, United States | Copenhagen, Denmark |
| Security | The security page describes dedicated virtual private clouds, role-based access controls with two-factor authentication and audit trails, AES 256-bit encryption at rest, and TLS 1.2 in transit. | The company’s homepage lists ISO 27001, CIS Controls, EU data residency, GDPR, VSA Core, and routine penetration tests. |
| Support | The pricing FAQ says all plans include email support and persona-update notifications through Slack or email. | GetWhy says deployment strategists help define use cases, establish governance, and create playbooks, while customer success supports adoption across teams. |
| What it does | Delve AI provides AI marketing and market-research software that turns first-party and public data into customer, user and employee insights. | GetWhy is an end-to-end AI platform for qualitative research, covering study design, recruitment, AI-moderated interviews, synthesis, and activation. |
Plans
Delve AI
- Free tierFree
- Website + Competitor Persona$89 a month
- API access add-on$99 a month
- Research Persona$99 a month
- Research Essential Bundle$317 a month
- Customer Persona$470 a month
- Marketing Essential Bundle$877 a month
- Complete Bundle$2,499 a month
In their own words
Delve AI
Delve AI provides AI marketing and market research software that generates customer, user, and employee insights from first-party and public data. Its Persona Generator builds user, buyer, competitor, and employee personas, with automatic audience segmentation. Digital twins synthesize first-party data, behavioral signals, and Voice of Customer inputs; users can query them for feedback on campaigns, products, and pricing. Synthetic Research uses AI personas modeled on users and customers for surveys, interviews, and focus groups. Marketing Advisor lists SEO Advisor, while its Social, PR, Sales, Media, Content, PPC, and Email Advisor tools are marked as coming soon. Digital twins can be accessed from Slack, and persona update notifications are available through Slack or email. The free tier includes one audience persona, one website persona based on at least three days of historical data, and 50 digital-twin chat credits. Paid plans include Research Essential Bundle at $317 a month, Marketing Essential Bundle at $877 a month, and Complete Bundle at $2,499 a month. API access is a 99 USD per month add-on enabled by request; it provides JSON persona attributes and segments but excludes sample user journeys.