Delve AI vs Quid (formerly NetBase Quid)
Delve AI
delve.ai
Quid (formerly NetBase Quid)
quid.comSide by side
| Figure | Delve AI | Quid (formerly NetBase Quid) |
|---|---|---|
| Price from | $89/mo | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · AI Market Research Software | 9.0 (#2) | 7.4 (#17) |
| Headquarters | San Francisco, California, United States | San Diego, California, United States |
| Integrations | Listed data connections include HubSpot, Klaviyo, Shopify, Salesforce, Stripe, CSV, Google Analytics, Google Search Console, Google Tag Manager, OrgInfo, Similarweb, SparkToro, Moz Links, Slack and social profiles. | Quid names MCP, Microsoft Teams, Slack, Algolia, Constructor, Akeneo, Salsify, and Typeface among its integrations. |
| Product | Delve AI provides AI marketing and market research software for generating customer, user, and employee insights from first-party and public data. | Quid describes itself as a consumer and market intelligence platform that turns social, consumer, and market intelligence into business decisions. |
Plans
Delve AI
- Free tierFree
- Website + Competitor Persona$89 a month
- API access add-on$99 a month
- Research Persona$99 a month
- Research Essential Bundle$317 a month
- Customer Persona$470 a month
- Marketing Essential Bundle$877 a month
- Complete Bundle$2,499 a month
In their own words
Delve AI
Delve AI provides AI marketing and market research software that generates customer, user, and employee insights from first-party and public data. Its Persona Generator builds user, buyer, competitor, and employee personas, with automatic audience segmentation. Digital twins synthesize first-party data, behavioral signals, and Voice of Customer inputs; users can query them for feedback on campaigns, products, and pricing. Synthetic Research uses AI personas modeled on users and customers for surveys, interviews, and focus groups. Marketing Advisor lists SEO Advisor, while its Social, PR, Sales, Media, Content, PPC, and Email Advisor tools are marked as coming soon. Digital twins can be accessed from Slack, and persona update notifications are available through Slack or email. The free tier includes one audience persona, one website persona based on at least three days of historical data, and 50 digital-twin chat credits. Paid plans include Research Essential Bundle at $317 a month, Marketing Essential Bundle at $877 a month, and Complete Bundle at $2,499 a month. API access is a 99 USD per month add-on enabled by request; it provides JSON persona attributes and segments but excludes sample user journeys.
Quid (formerly NetBase Quid)
Quid (formerly NetBase Quid) has no write-up on Specifiction yet; its figures are above.