Demandbase vs Lead Onion

Demandbase is an account-based go-to-market platform for B2B teams. It analyzes signals, accounts, and buying-group activity with AI to help prioritize opportunities and coordinate go-to-market programs. Demandbase Marketing supports engaging buying groups, coordinating programs across channels, and measuring pipeline growth; Demandbase Sales helps revenue teams prioritize in-market accounts using account intelligence and buying signals. The company also offers Advertising and Data solutions that can be used independently. Listed capabilities include a 200-million-contact database, direct-dial data, intent data, technographic filters, and API access. The platform is available through web, API, and extension access. Demandbase One for Sales can be reached through a web app, iFrame, or Chrome or Microsoft Edge extension. The Marketplace lists 62 integrations, including products from Adobe and Amazon. Pricing is on request, and a free trial is available. Trial accounts for the Data Export API can export up to 100 MB in a rolling 24-hour period. Demandbase lists ISO/IEC 27001 and SOC 2 compliance, role-based access controls, and multi-factor authentication. Its primary cloud platforms are AWS and Google Cloud Platform.

Lead Onion is a web-based GTM intelligence platform for finding companies and sales prospects through buyer-intent data. It provides access to 209 million verified leads and companies, and brings intent information from more than 20 premium sources into one view. The company says it tracks buyer-intent signals across 24 sources in real time and links every in-market account to decision-makers with 99% verification. Prospect Search offers direct dials, validated emails, and more than 30 firmographic and engagement filters. Website Identification shows which companies and people visit a website and what they are researching. Leadflows can route verified contacts to cadences, workflows, or pipelines. Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, LinkedIn Ads, Slack, and Zapier; Zapier can connect it to thousands of apps without code. The paid service starts at $500/mo, has no free plan, and offers a 7-day Intent Search trial with 50 free IQLs and no credit card required. It runs on the web.