Demandbase vs Madison Logic ActivateABM
Demandbase
demandbase.comMadison Logic ActivateABM
madisonlogic.comSide by side
| Figure | Demandbase | Madison Logic ActivateABM |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 1 |
| Spec score · Company Databases | 8.1 (#11) | 6.9 (#31) |
| Audience | Demandbase describes its platform as serving B2B go-to-market teams, including marketing, sales, revenue operations, and customer success. | The company describes its services as B2B marketing technology for marketers and enterprise accounts. |
| Founded | Demandbase says it was founded in 2006 to give B2B marketers better intelligence. | 2005 |
| Integrations | The Demandbase Marketplace lists 62 integrations, including Adobe Analytics, Adobe Marketing Cloud, Adobe Target, Amazon Redshift, and Amazon S3. | The integrations page describes connections with CRM, marketing automation platforms, LinkedIn, Gong, Convertr, and Adobe Journey Optimizer. |
| Sales access | Demandbase One for Sales is accessible through a web app, iFrame, or browser extension for Chrome or Microsoft Edge. | The product page offers a demo booking route, and the contact page says a team member will respond to form submissions within one business day. |
| Support | The company directs customers to submit support requests through its success center. | Madison Logic says customers can get support from ABM strategists and customer success experts; its contact page lists a technical support email. |
Plans
In their own words
Demandbase
Demandbase is an account-based go-to-market platform for B2B teams. It analyzes signals, accounts, and buying-group activity with AI to help prioritize opportunities and coordinate go-to-market programs. Demandbase Marketing supports engaging buying groups, coordinating programs across channels, and measuring pipeline growth; Demandbase Sales helps revenue teams prioritize in-market accounts using account intelligence and buying signals. The company also offers Advertising and Data solutions that can be used independently. Listed capabilities include a 200-million-contact database, direct-dial data, intent data, technographic filters, and API access. The platform is available through web, API, and extension access. Demandbase One for Sales can be reached through a web app, iFrame, or Chrome or Microsoft Edge extension. The Marketplace lists 62 integrations, including products from Adobe and Amazon. Pricing is on request, and a free trial is available. Trial accounts for the Data Export API can export up to 100 MB in a rolling 24-hour period. Demandbase lists ISO/IEC 27001 and SOC 2 compliance, role-based access controls, and multi-factor authentication. Its primary cloud platforms are AWS and Google Cloud Platform.
Madison Logic ActivateABM
Madison Logic ActivateABM has no write-up on Specifiction yet; its figures are above.