Demandbase vs Mattermark

Demandbase is an account-based go-to-market platform for B2B teams. It analyzes signals, accounts, and buying-group activity with AI to help prioritize opportunities and coordinate go-to-market programs. Demandbase Marketing supports engaging buying groups, coordinating programs across channels, and measuring pipeline growth; Demandbase Sales helps revenue teams prioritize in-market accounts using account intelligence and buying signals. The company also offers Advertising and Data solutions that can be used independently. Listed capabilities include a 200-million-contact database, direct-dial data, intent data, technographic filters, and API access. The platform is available through web, API, and extension access. Demandbase One for Sales can be reached through a web app, iFrame, or Chrome or Microsoft Edge extension. The Marketplace lists 62 integrations, including products from Adobe and Amazon. Pricing is on request, and a free trial is available. Trial accounts for the Data Export API can export up to 100 MB in a rolling 24-hour period. Demandbase lists ISO/IEC 27001 and SOC 2 compliance, role-based access controls, and multi-factor authentication. Its primary cloud platforms are AWS and Google Cloud Platform.

Mattermark helps users find, prospect, and track fast-growing companies and investors. Company profiles cover more than 80 fields, including geography, industry, revenue, personnel, funding, and employee growth; the service also monitors changes in team size, web traffic, and media mentions. Users can search, filter, and sort company information, then follow organizations with saved searches, custom lists, and news notifications. Mattermark says it draws information from millions of news articles and websites daily using machine learning, web crawlers, primary sources, and natural language processing, with in-house analysts verifying data daily. Its Salesforce integration syncs company information into leads and other objects and supports triggers and actions on data fields. Excel, Google Sheets, an iOS app, and a Chrome extension are also listed as access or integration options. The API offers REST and GraphQL access to company and investor data, including details, news, similar companies, and funding events; its trial includes 100 free API calls. Pricing includes free iOS access, paid options from $49/user/mo, and other plans with separate terms.