DemandScience vs Propensity
DemandScience
demandscience.com
Propensity
propensity.comSide by side
| Figure | DemandScience | Propensity |
|---|---|---|
| Price from | — | $2,000/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 3 |
| Spec score · Demand Generation Software | 7.2 (#13) | 7.6 (#9) |
| Campaign channels | The site lists content syndication, programmatic advertising, AI search and Content-IQ, web personalization, and website visitor intelligence among its campaign channels. | The site describes omnichannel campaigns across 20+ channels, including display, social, direct mail, email, and connected TV. |
| Support | The DemandScience Help Center provides product-line help and a support request option, while some content requires customer sign-in. | The Unlimited plan includes premium technical support and technical onboarding support; Strategic includes a dedicated account manager and sales training. |
Plans
Propensity
- Essential$2,000 a month
- Strategic$3,000 a month
- Unlimited$4,000 a month
In their own words
DemandScience
DemandScience has no write-up on Specifiction yet; its figures are above.
Propensity
Propensity is a contact-level marketing platform for B2B growth teams running account-based marketing, demand generation, media, or sales campaigns. It identifies website visitors, the campaigns that brought them to a site, and their engagement for sales activation. Audiences can be built with industry, role, technology-stack, and behavior filters, alongside contact-level intent data. Propensity says contacts are verified for accuracy, role, and intent before entering a customer CRM. Campaigns span more than 20 channels, including display, social, direct mail, email, and connected TV. Salesforce and HubSpot integrations are listed, as are Google Ads, YouTube, LinkedIn, Facebook, Instagram, Gmail, Slack, Outlook 365, and Salesloft. The API creates and updates audiences programmatically and retrieves engagement data for contacts and accounts. Essential costs $2,000/mo, Strategic $3,000/mo, and Unlimited $4,000/mo. A free intent-data sample returns up to 100 in-market accounts and 100 contacts at those accounts. A free trial is advertised without a stated duration.