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Propensity

propensity.com

From $2,000/mo Free trial WebAPI
Visit propensity.com
Spec score 7.6 #9 of 18 in Demand Generation Software

What it is

Propensity is a contact-level marketing platform for B2B growth teams running account-based marketing, demand generation, media, or sales campaigns. It identifies website visitors, the campaigns that brought them to a site, and their engagement for sales activation. Audiences can be built with industry, role, technology-stack, and behavior filters, alongside contact-level intent data. Propensity says contacts are verified for accuracy, role, and intent before entering a customer CRM. Campaigns span more than 20 channels, including display, social, direct mail, email, and connected TV. Salesforce and HubSpot integrations are listed, as are Google Ads, YouTube, LinkedIn, Facebook, Instagram, Gmail, Slack, Outlook 365, and Salesloft. The API creates and updates audiences programmatically and retrieves engagement data for contacts and accounts. Essential costs $2,000/mo, Strategic $3,000/mo, and Unlimited $4,000/mo. A free intent-data sample returns up to 100 in-market accounts and 100 contacts at those accounts. A free trial is advertised without a stated duration.

Spec sheet

Product
Propensity describes itself as a contact-level marketing platform for B2B growth teams, supporting ABM, contextual advertising, and geofencing campaigns.Read 3 Oct 2026 · propensity.com
Intended users
The site says Propensity is built for B2B growth teams, including ABM, demand generation, media, and sales teams.Read 3 Oct 2026 · propensity.com
Trial
The pricing page invites visitors to start a free trial but does not state its duration.Read 3 Oct 2026 · propensity.com
API
Propensity's API supports programmatic audience creation and updates and retrieval of campaign engagement data for contacts and accounts.Read 3 Oct 2026 · support.propensity.com
Integrations
Propensity lists Salesforce and HubSpot CRM integrations and names Google Ads, YouTube, LinkedIn, Facebook, Instagram, Gmail, Slack, Outlook 365, and Salesloft among featured integrations.Read 3 Oct 2026 · propensity.com
Support
The Unlimited plan includes premium technical support and technical onboarding support; Strategic includes a dedicated account manager and sales training.Read 3 Oct 2026 · propensity.com
Campaign channels
The site describes omnichannel campaigns across 20+ channels, including display, social, direct mail, email, and connected TV.Read 3 Oct 2026 · propensity.com
Free access
Propensity advertises a free intent data sample that returns up to 100 in-market accounts and up to 100 contacts at those accounts.Read 3 Oct 2026 · propensity.com
Intent and audiences
Propensity offers contact-level intent data and an audience builder with filters for industry, role, technology stack, and behavior.Read 3 Oct 2026 · propensity.com
Privacy practices
Propensity's privacy policy says it processes customer personal data as a processor under customer instructions, with customers responsible for applicable notices, disclosures, and consent.Read 3 Oct 2026 · propensity.com
Security and compliance
The homepage displays SOC, GDPR, and ISO 27001 badges and says the platform is built for security, privacy, and compliance.Read 3 Oct 2026 · propensity.com
Verified data
The site says contacts are verified for accuracy, role, and intent before reaching a customer's CRM.Read 3 Oct 2026 · propensity.com
Visitor tracking
The platform identifies website visitors, the campaigns that brought them, and their engagement, then makes that information available for sales activation.Read 3 Oct 2026 · propensity.com

Plans and prices

Essential $2,000 a month $2,000/mo Account + contact-level website de-anonymization · intent data · unlimited campaigns and users · Salesforce and HubSpot CRM integration Read 3 Oct 2026 · propensity.com
Strategic $3,000 a month $3,000/mo Everything in Essential · unlimited intent data · custom lead and account scoring · LinkedIn and Facebook ads · direct mail · Propensity API Read 3 Oct 2026 · propensity.com
Unlimited $4,000 a month $4,000/mo Everything in Strategic · unlimited contact data · premium technical support · Google and YouTube ads · TikTok · Reddit Read 3 Oct 2026 · propensity.com

Every Propensity plan and price →

Strong points and limits

Strong points

  • Contact-level intent data and audience filters
  • Campaigns across more than 20 channels
  • Salesforce and HubSpot CRM integrations
  • API for audience and engagement workflows
  • SOC, GDPR, and ISO 27001 badges displayed

Limits

  • Essential plan costs $2,000/mo
  • Free sample is limited to 100 accounts and contacts
  • Pricing rises to $4,000/mo for Unlimited

Who it suits

Propensity suits B2B growth, ABM, demand-generation, media, and sales teams needing contact-level intent and campaign activation. It is designed for organizations using CRM, advertising, and multichannel integrations.

Verdict

Propensity connects visitor identification, intent data, audience building, and multichannel activation for B2B teams. Compare the plan limits and monthly prices with the integrations and API access you need.

Where Specifiction places it

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