Albacross vs Propensity
Albacross
albacross.com
Propensity
propensity.comSide by side
| Figure | Albacross | Propensity |
|---|---|---|
| Price from | €59/mo | $2,000/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 3 |
| Spec score · Demand Generation Software | 8.4 (#3) | 7.6 (#9) |
| Spec score · Account-Based Marketing Software | 8.3 (#8) | 7.5 (#17) |
| Integrations | The maker lists more than 30 integrations, including Google Analytics, HubSpot, Slack, Microsoft Teams, and Pipedrive. | Propensity lists Salesforce and HubSpot CRM integrations and names Google Ads, YouTube, LinkedIn, Facebook, Instagram, Gmail, Slack, Outlook 365, and Salesloft among featured integrations. |
| Intended users | The maker presents the product for sales and marketing teams seeking to prioritize high-intent prospects and automate outreach. | The site says Propensity is built for B2B growth teams, including ABM, demand generation, media, and sales teams. |
| Product | Albacross identifies companies visiting a website, captures buying intent, surfaces contacts, and supports sales and marketing workflows. | Propensity describes itself as a contact-level marketing platform for B2B growth teams, supporting ABM, contextual advertising, and geofencing campaigns. |
| Support | The Professional plan includes priority support, while Organisation includes a dedicated customer success manager. | The Unlimited plan includes premium technical support and technical onboarding support; Strategic includes a dedicated account manager and sales training. |
Plans
Albacross
- Starter€84 a month
- Professional€213 a month
- Starter€708 a year
- Professional€1,788 a year
- OrganisationPriced on request
Propensity
- Essential$2,000 a month
- Strategic$3,000 a month
- Unlimited$4,000 a month
In their own words
Albacross
Albacross identifies companies visiting a website, analyzes buying intent, surfaces contacts, and supports sales and marketing outreach. It evaluates more than 100 intent signals, adds company and firmographic details, and uses AI to group visitors by buying signals. Segments can be adjusted by company size, industry, or past behavior. Outreach includes personalized email sequences, behavior-triggered messages, LinkedIn outreach, and reply notifications. The Chrome extension displays verified emails and direct phone numbers in LinkedIn profiles and syncs contacts to an Albacross account. More than 30 integrations are listed, including Google Analytics, HubSpot, Slack, Microsoft Teams, and Pipedrive; other connectors include Salesforce, Zapier, n8n, webhooks, Google Sheets, and Attio. Albacross states GDPR and CCPA compliance, with customer data stored on servers in Ireland and protected by measures including encryption. Starter costs €84 a month, billed monthly; Professional costs €213 a month, billed monthly.
Propensity
Propensity is a contact-level marketing platform for B2B growth teams running account-based marketing, demand generation, media, or sales campaigns. It identifies website visitors, the campaigns that brought them to a site, and their engagement for sales activation. Audiences can be built with industry, role, technology-stack, and behavior filters, alongside contact-level intent data. Propensity says contacts are verified for accuracy, role, and intent before entering a customer CRM. Campaigns span more than 20 channels, including display, social, direct mail, email, and connected TV. Salesforce and HubSpot integrations are listed, as are Google Ads, YouTube, LinkedIn, Facebook, Instagram, Gmail, Slack, Outlook 365, and Salesloft. The API creates and updates audiences programmatically and retrieves engagement data for contacts and accounts. Essential costs $2,000/mo, Strategic $3,000/mo, and Unlimited $4,000/mo. A free intent-data sample returns up to 100 in-market accounts and 100 contacts at those accounts. A free trial is advertised without a stated duration.