Common Room vs Propensity

Common Room is an AI-native go-to-market platform that unifies first-party customer data with buyer signals for revenue teams. It combines CRM, product, marketing, and engagement information into an always-current, person-level buyer view. RoomieAI supports account and contact research, message personalization, and live in-call guidance. Teams can create scoring models, build plays, and govern AI-agent execution without a developer ticket. The platform aggregates and enriches signals from more than 50 channels, including social, community, product, code collaboration, and CRM. Named integrations include GitHub, HubSpot, Salesforce, Slack, Snowflake, and Outreach. Every plan connects to a CRM, sales-engagement platform, and Slack, and includes the Common Room MCP server. Essential costs $2,500 a month, billed annually, with five seats, 100,000 contacts, and 5,000 RoomieAI research credits. Advanced and Enterprise pricing is custom.

Propensity is a contact-level marketing platform for B2B growth teams running account-based marketing, demand generation, media, or sales campaigns. It identifies website visitors, the campaigns that brought them to a site, and their engagement for sales activation. Audiences can be built with industry, role, technology-stack, and behavior filters, alongside contact-level intent data. Propensity says contacts are verified for accuracy, role, and intent before entering a customer CRM. Campaigns span more than 20 channels, including display, social, direct mail, email, and connected TV. Salesforce and HubSpot integrations are listed, as are Google Ads, YouTube, LinkedIn, Facebook, Instagram, Gmail, Slack, Outlook 365, and Salesloft. The API creates and updates audiences programmatically and retrieves engagement data for contacts and accounts. Essential costs $2,000/mo, Strategic $3,000/mo, and Unlimited $4,000/mo. A free intent-data sample returns up to 100 in-market accounts and 100 contacts at those accounts. A free trial is advertised without a stated duration.