Didva vs JuicyTraffic

Didva monitors paid advertising clicks to detect and block click fraud in real time. The service says it evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and flag reason, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Didva says ad accounts can be connected through one-click OAuth without DNS changes or a developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Starter costs $39/mo and Growth costs $89/mo. Didva cautions that no detection system catches everything.

JuicyTraffic helps advertisers identify invalid or potentially fraudulent clicks, reduce wasted spend, and direct budget toward traffic that may convert. Its web reports classify visits as valid, suspicious, or invalid, and let users compare traffic quality by source, campaign, and placement. Reports present interaction, automation, network, location, and conversion evidence, alongside behavior and device signals, matched rules, repeated invalid clicks, and unusual traffic. Named sources include Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, affiliates, Shopify, ExoClick, JuicyAds, TrafficJunky, TrafficStars, and TwinRed. Setup involves creating an account, adding a website, and making a campaign link; the report fills as paid visits arrive. Each unique accepted advertising landing visit uses one credit, whatever its verdict. Follow-up events and retries do not use extra credits. Credits do not expire, and there is no subscription. The free plan includes 200 click credits with no card required. Paid plans are one-time purchases: Mini is $15.00 USD once, Starter $49.00 USD once, Growth $149.00 USD once, and Scale $499.00 USD once. Automatic click blocking is available. Support is by email during normal business hours; API and developer references are marked coming soon.