Didva vs Lunio
Didva
didva.comLunio
lunio.aiSide by side
| Figure | Didva | Lunio |
|---|---|---|
| Price from | $39/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 1 |
| Spec score · Click Fraud Software | 8.7 (#3) | 6.8 (#30) |
| Blocking | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. | Lunio can automatically exclude invalid IPs and create custom exclusion audiences across paid media channels. |
| Detection | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. | Its machine learning engine scores clicks as legitimate, suspicious, or invalid using click, context, and conversion signals. |
| Headquarters | Morristown, New Jersey, USA | Manchester, United Kingdom |
| Integrations | The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations. | The pricing page lists Google, Bing, Twitter, LinkedIn, Meta, Reddit, TikTok, Yandex, and Naver among supported channels. |
| Intended users | The pricing page describes Starter for small businesses with one or two campaigns, Growth for businesses running multiple campaigns, and Agency for agencies and large advertisers. | Lunio describes the platform as intended for performance-focused advertisers, marketing teams, and agencies that rely on paid media. |
| Purpose | Didva monitors paid clicks and detects and blocks click fraud in real time. | Lunio detects and blocks invalid traffic on paid media to reduce wasted ad spend and improve traffic quality. |
| Support | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. | Lunio says its customer success managers help customers address invalid traffic and improve paid media traffic quality. |
Plans
In their own words
Didva
Didva monitors paid advertising clicks to detect and block click fraud in real time. The service says it evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and flag reason, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Didva says ad accounts can be connected through one-click OAuth without DNS changes or a developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Starter costs $39/mo and Growth costs $89/mo. Didva cautions that no detection system catches everything.