Didva vs PPC Shield
Didva
didva.comPPC Shield
ppcshield.ioSide by side
| Figure | Didva | PPC Shield |
|---|---|---|
| Price from | $39/mo | $39/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 4 |
| Spec score · Click Fraud Software | 8.7 (#3) | 7.5 (#23) |
| Blocking | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. | It says suspicious IP addresses are blocked from seeing the ads again, with cross-campaign blocking included in its listed plans. |
| Purpose | Didva monitors paid clicks and detects and blocks click fraud in real time. | PPC Shield monitors Google Ads campaigns to detect and block click fraud, including activity from competitors, bots, and click farms. |
| Setup | Didva says users can connect ad accounts with one-click OAuth and set up without DNS changes or a developer. | The maker says users connect a Google Ads account without coding and must provide manager access to use the service. |
| Support | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. | The support page offers email support, a contact form, a knowledge base, and personal demos with the Customer Success team. |
Plans
PPC Shield
- Basic$39 a month
- Standard$55 a month
- Professional$119 a month
- Custom/AgencyPriced on request
In their own words
Didva
Didva monitors paid advertising clicks to detect and block click fraud in real time. The service says it evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and flag reason, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Didva says ad accounts can be connected through one-click OAuth without DNS changes or a developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Starter costs $39/mo and Growth costs $89/mo. Didva cautions that no detection system catches everything.
PPC Shield
PPC Shield has no write-up on Specifiction yet; its figures are above.