Didva vs Protect Ads
Didva
didva.comProtect Ads
protectads.comSide by side
| Figure | Didva | Protect Ads |
|---|---|---|
| Price from | $39/mo | €29/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 1 |
| Spec score · Click Fraud Software | 8.7 (#3) | 7.6 (#20) |
| Blocking | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. | Detected fraudulent IPs are automatically added to advertising account exclusion lists. |
| Detection | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. | The service analyzes click signals and behavior in real time to identify bots, competitors, and click farms. |
| Headquarters | Morristown, New Jersey, USA | Cluj-Napoca, Romania |
| Integrations | The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations. | The tracking script can be installed through Google Tag Manager, WordPress, Shopify, WooCommerce, Magento, Wix, Squarespace, or custom HTML. |
| Purpose | Didva monitors paid clicks and detects and blocks click fraud in real time. | ProtectAds detects and blocks invalid advertising clicks to reduce wasted ad spend. |
| Reporting | Reports can break invalid activity down by campaign, ad group, keyword, geography, device and source. | Reports include blocked IP and click details, campaign data, and a CSV Click Quality report for Google Ads refund requests. |
| Setup | Didva says users can connect ad accounts with one-click OAuth and set up without DNS changes or a developer. | The maker says setup takes under five minutes and requires adding a tracking snippet smaller than 1 KB. |
| Support | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. | The pricing page says all plans include 24/7 support and can be cancelled at any time. |
Plans
In their own words
Didva
Didva monitors paid advertising clicks to detect and block click fraud in real time. The service says it evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and flag reason, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Didva says ad accounts can be connected through one-click OAuth without DNS changes or a developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Starter costs $39/mo and Growth costs $89/mo. Didva cautions that no detection system catches everything.
Protect Ads
Protect Ads has no write-up on Specifiction yet; its figures are above.