Didva vs ProtectPPC
Didva
didva.comProtectPPC
protectppc.comSide by side
| Figure | Didva | ProtectPPC |
|---|---|---|
| Price from | $39/mo | $29/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Click Fraud Software | 8.7 (#3) | 7.5 (#24) |
| Detection | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. | It analyzes each click in under 50 ms using 10+ fraud signals, including IP reputation and device fingerprinting. |
| Purpose | Didva monitors paid clicks and detects and blocks click fraud in real time. | ProtectPPC provides click fraud protection for PPC networks, with real-time detection and automatic blocking. |
| Reporting | Reports can break invalid activity down by campaign, ad group, keyword, geography, device and source. | The service provides a detailed click log that can be exported as CSV for analysis or refund claims. |
| Support | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. | The contact page lists a self-service help center available 24/7, live chat for logged-in users Monday through Friday 9 AM–6 PM EST, and a one-hour response target for critical issues on paid plans. |
Plans
ProtectPPC
- Starter$29 a month
- Growth$69 a month
- Pro$129 a month
- Agency$249 a month
In their own words
Didva
Didva monitors paid advertising clicks to detect and block click fraud in real time. The service says it evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and flag reason, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Didva says ad accounts can be connected through one-click OAuth without DNS changes or a developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Starter costs $39/mo and Growth costs $89/mo. Didva cautions that no detection system catches everything.
ProtectPPC
ProtectPPC has no write-up on Specifiction yet; its figures are above.