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SPECIFICTION
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dig vs KWatch.io

dig

dig.ai

KWatch.io

kwatch.io

Side by side

FiguredigKWatch.io
Price from$25/mo$19/mo
Free planYesYes
Free trial——
Open source——
WebYesYes
APIYesYes
Plans published46
Spec score · Social Media Listening Software9.0 (#2)8.8 (#6)
Spec score · AI Social Listening Tools9.0 (#2)8.8 (#5)
Company legal nameThe terms identify Dig International Inc. and its affiliates as the operator of ask dig and dig.ai.The operating legal entity is Alpine Connection LLC.
Free planYesYes
LicenceThe terms grant only a limited, revocable, non-transferable service-use licence and prohibit hosting, modification, reverse engineering and resale.The terms state that the service is licensed rather than sold, remains proprietary, and grants a limited, revocable, non-transferable use licence.
SecurityThe Enterprise plan lists SAML SSO, audit logs, a dedicated organization environment and full data isolation, and says customer data is never used for model training.The maker says webhook traffic and MCP traffic are encrypted with TLS, and MCP access can be revoked by revoking its API key.
Sentiment analysisdig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions.Yes
Paid from2519
What it doesdig is a video-first social intelligence platform that helps brands, agencies, governments and researchers understand audience reactions and narratives.KWatch.io monitors social-media conversations for keywords and sends real-time notifications for brand mentions, sales signals, competitor activity and related discussions.

Plans

dig

  • FreeFree
  • Pro$25 a month
  • FreeFree
  • EnterprisePriced on request

dig pricing →

KWatch.io

  • FreeFree
  • Essential$19 a month
  • Business$79 a month
  • Enterprise$199 a month
  • FreeFree
  • Agency (Multi-Client)Priced on request

KWatch.io pricing →

In their own words

dig

dig has no write-up on Specifiction yet; its figures are above.

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KWatch.io

KWatch.io monitors social conversations for keyword mentions, sales signals, and competitor activity, then sends alerts. Keyword monitoring covers Reddit, X, Hacker News, LinkedIn, Facebook, and YouTube; users can also track Reddit or Hacker News posts and comments and get an alert when someone comments in the conversation. AI labels sentiment around detected keywords as positive, negative, or neutral. Alerts are available by email, Slack notification, or API webhook, and keyword rules support included and excluded terms plus language filters. Webhooks send a JSON-encoded HTTP POST for each result. A hosted MCP server can connect compatible clients using a KWatch API key; named clients include Claude, Claude Code, Cursor, and VS Code. The maker says monitoring refreshes per second, with notifications usually arriving within seconds and sometimes taking up to one minute during temporary congestion. Coverage has limits: LinkedIn and Facebook comments are not monitored, Facebook groups must be public, and YouTube checks video titles and descriptions rather than audio. Instagram and TikTok are not monitored.

Visit kwatch.io