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SPECIFICTION
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DinMo vs Hightouch

DinMo

dinmo.com

Hightouch

hightouch.com

Side by side

FigureDinMoHightouch
Price from—$350/mo
Free plan—Yes
Free trial—Yes
Open source——
WebYesYes
iOS—Yes
Android—Yes
APIYesYes
Plans published19
Spec score · Identity Resolution Software8.1 (#3)9.2 (#1)
Spec score · Customer Data Platforms8.0 (#16)9.1 (#1)
ComplianceDinMo describes its composable CDP approach as supporting GDPR and CCPA compliance.Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features.
Data activationDinMo Activation lets teams create and activate customer segments across CRM, advertising, and on-site tools without code.The Composable CDP includes Reverse ETL, Customer Studio, Hightouch Events, real-time personalization, identity resolution, and Match Booster.
IntegrationsDinMo lists integrations including Meta Ads, Google Ads, TikTok Ads, HubSpot, Braze, and Klaviyo.The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka.
Intended usersDinMo says it aims to make customer data usable by business teams and marketers regardless of their technical background.Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure.
ProductDinMo is a composable customer data platform for unifying, enriching, and activating customer data.Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows.
SecurityDinMo reports SOC 2 Type II compliance and says confidential data is encrypted at rest and protected in transit.Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it.
SupportDinMo provides [email protected] as a contact address and directs prospective customers to book a demo.Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs.

Plans

DinMo

  • Custom planPriced on request

DinMo pricing →

Hightouch

  • FreeFree
  • Self-servePriced on request
  • Basic Reverse ETLFree
  • FreeFree
  • Starter$350 a month
  • Pro$800 a month
  • Agentic Marketing PlatformPriced on request
  • BusinessPriced on request
  • Composable CDPPriced on request

Hightouch pricing →

In their own words

DinMo

DinMo is a paid, web-based and API-accessible customer data platform that operates on a company’s cloud data warehouse. Its Activation module lets business teams create customer segments without code and send them to CRM, advertising, and on-site destinations. A drag-and-drop builder uses behavior, value, and frequency rules and previews insights before activation. Teams can export audiences, automate synchronization, configure alerts, and control send frequency. Listed warehouse sources are Amazon Redshift, Google BigQuery, Databricks, Snowflake, and PostgreSQL. Destinations include Meta Ads, Google Ads, TikTok Ads, Braze, HubSpot, Klaviyo, and Salesforce Marketing Cloud. DinMo says it activates warehouse data without storing a copy itself and runs workloads within that infrastructure. Its AI features forecast lifetime value, churn risk, channel affinity, and product preferences. Customer Hub adds unified profiles, KPI dashboards, and A/B testing, but is an additional Enterprise-only module. Security listings include SOC 2 Type 2, GDPR and CCPA compliance, access controls, SSO, and fixed IP addresses. Pricing is on request.

Visit dinmo.com

Hightouch

Hightouch has no write-up on Specifiction yet; its figures are above.

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