Direct Mail vs Mailchimp
Direct Mail
directmailmac.com
Mailchimp
mailchimp.comSide by side
| Figure | Direct Mail | Mailchimp |
|---|---|---|
| Price from | $17.85/mo | $13/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 12 | 5 |
| Spec score · Email Marketing Software | 8.7 (#26) | 9.0 (#11) |
| Spec score · Email marketing tools | 8.6 (#34) | 9.4 (#2) |
| Analytics | Campaign reports track opens, clicks, bounces, unsubscribes, popular links, email clients, and approximate geographic locations. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| Automation | Autoresponders can send messages for events such as signups, birthdays, renewals, and campaign interactions. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | Gilbert, Arizona, United States | Atlanta, USA |
| Integrations | The product supports Zapier and an API, and lists integrations or imports including Shopify, Squarespace, WooCommerce, Daylite, FileMaker, Apple Contacts, and Google Analytics. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Landing pages | Yes | Yes |
| Native integrations | 8000 | 300 |
| Security | The security page says cloud project data and communications are protected using HTTPS with TLS 1.2, and account passwords are stored as bcrypt hashes. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
| Audience segmentation | Yes | Yes |
| Subscriber limit | 500 | 500 |
| Support | All three principal plans include email and chat support, and paid plans list personalized onboarding assistance. | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. |
Plans
Direct Mail
- Free PlanFree
- Unlimited Plan — 500 contacts$17.85 a month
- Unlimited Plan — 1,000 contacts$26.78 a month
- Unlimited Plan — 2,500 contacts$35.70 a month
- Unlimited Plan — 5,000 contacts$53.56 a month
- Unlimited Plan — 7,500 contacts$71.41 a month
- Unlimited Plan — 10,000 contacts$89.26 a month
- Unlimited Plan — 15,000 contacts$116.04 a month
- Unlimited Plan — 20,000 contacts$138.36 a month
- Unlimited Plan — 25,000 contacts$160.67 a month
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
In their own words
Direct Mail
Direct Mail has no write-up on Specifiction yet; its figures are above.