DirectIQ vs MailOptin
DirectIQ
directiq.comMailOptin
mailoptin.ioSide by side
| Figure | DirectIQ | MailOptin |
|---|---|---|
| Price from | $19/mo | $8.25/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 5 | 6 |
| Spec score · Email Marketing Software | 9.0 (#8) | 8.2 (#72) |
| Spec score · Email marketing tools | 8.8 (#23) | 8.0 (#88) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Audience segmentation | Yes | Yes |
| Support | DirectIQ offers live chat and says email support replies within 24 hours. | A valid license includes priority email support for setup and usage questions, but not customization beyond advertised features. |
Plans
DirectIQ
- Pay-as-you-goFree
- Pay-as-you-go email credits$19 a month
- Essential$19 a month
- Unlimited$36 a month
- Pay-as-you-go$19, paid once
MailOptin
- Standard$99 a year
- Pro$289 a year
- Agency$499 a year
- Lifetime Pro$999 a month
- MailOptin LiteFree
- Lifetime Pro$999, paid once
In their own words
DirectIQ
DirectIQ is an email automation platform built for family entertainment centers, trampoline parks, and other activity venues. It connects with point-of-sale systems to sync guest data daily, which can support a personalized birthday offer sent seven days before a guest’s birthday and a win-back sequence after 60 days without a visit. Campaign tools include audience segmentation, landing pages, and A/B testing. DirectIQ lists integrations including CenterEdge, Clubspeed, Lightspeed, GymMaster, Smart Waiver, Otter Waiver, Zapier, Shopify, and WordPress; its POS page says eight integrations are live, with more added monthly. The service runs on the web and through an API. Developers can use REST endpoints, webhooks for opens, clicks, and bounces, and SDKs; requests require an API key generated in account settings. Plans include a free pay-as-you-go option, $19 a month for Essential, and $36 a month for Unlimited. Both monthly plans cover up to 3,000 contacts. DirectIQ is based in New York and was founded in 2011.