DirectIQ vs Sarbacane (now Positive User)
DirectIQ
directiq.com
Sarbacane (now Positive User)
user.comSide by side
| Figure | DirectIQ | Sarbacane (now Positive User) |
|---|---|---|
| Price from | $19/mo | €69/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 5 |
| Spec score · Email Marketing Software | 9.0 (#8) | 6.7 (#179) |
| Spec score · Email marketing tools | 8.8 (#23) | 6.8 (#181) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | No |
| Headquarters | New York, NY, United States | Hem, France |
| Landing pages | Yes | Yes |
| Monthly send limit | 18000 | 5000 |
| Audience segmentation | Yes | Yes |
Plans
DirectIQ
- Pay-as-you-goFree
- Pay-as-you-go email credits$19 a month
- Essential$19 a month
- Unlimited$36 a month
- Pay-as-you-go$19, paid once
Sarbacane (now Positive User)
- Campaigns€69 a month
- Marketing Automation Suite€199 a month
- Customer Engagement Platform€499 a month
- Performance€999 a month
- LimitlessPrice not published
In their own words
DirectIQ
DirectIQ is an email automation platform built for family entertainment centers, trampoline parks, and other activity venues. It connects with point-of-sale systems to sync guest data daily, which can support a personalized birthday offer sent seven days before a guest’s birthday and a win-back sequence after 60 days without a visit. Campaign tools include audience segmentation, landing pages, and A/B testing. DirectIQ lists integrations including CenterEdge, Clubspeed, Lightspeed, GymMaster, Smart Waiver, Otter Waiver, Zapier, Shopify, and WordPress; its POS page says eight integrations are live, with more added monthly. The service runs on the web and through an API. Developers can use REST endpoints, webhooks for opens, clicks, and bounces, and SDKs; requests require an API key generated in account settings. Plans include a free pay-as-you-go option, $19 a month for Essential, and $36 a month for Unlimited. Both monthly plans cover up to 3,000 contacts. DirectIQ is based in New York and was founded in 2011.
Sarbacane (now Positive User)
Sarbacane (now Positive User) has no write-up on Specifiction yet; its figures are above.