DirectMail.io vs Postalytics
DirectMail.io
directmail.io
Postalytics
postalytics.comSide by side
| Figure | DirectMail.io | Postalytics |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Direct Mail Automation Software | 7.3 (#17) | 8.9 (#3) |
| Automation | USPS Scan Trigger can send an email based on a recipient’s USPS scan, and the platform also supports event-triggered campaigns. | Triggered campaigns can send postcards and letters when triggered by a connected automation tool. |
| Founded | 2008 | 2017 |
| Integrations | The maker lists native HubSpot and Salesforce integration, SFTP, and analytics destinations including Snowflake, Looker, Tableau, and Power BI. | Named integrations include HubSpot, Salesforce, HighLevel, Zapier, ActiveCampaign, Zoho, Keap, Klaviyo, Marketo and Canva. |
| Support | Plans include onboarding, and the Printer plan lists a dedicated success manager; the maker says setup typically takes one to two weeks. | The Free Plan lists email, chat and user guide support; the Marketer Plan lists enhanced support response and the Pro & Agency Plans list priority support response. |
Plans
DirectMail.io
- AgencyPriced on request
- BrandPriced on request
- Letter Shop in a BoxPriced on request
- PrinterPriced on request
Postalytics
- Free PlanFree
- Free PlanFree
- Marketer Plan$199 a month
- Pro & Agency Plans$399 a month
In their own words
DirectMail.io
DirectMail.io has no write-up on Specifiction yet; its figures are above.
Postalytics
Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.