Dock vs Wakeline

Dock is a revenue enablement platform for sales, customer success, and marketing teams. Its shared sales rooms bring buyer-facing content, conversations, and next steps together in one workspace. Dock AI can create customer workspaces, slides, order forms, playbooks, and training courses. Teams can see workspace visitors, views, time spent, and actions by person, page, or asset. Order form tools support pricing proposals, approval rules, and signatures. Salesforce and HubSpot connections sync account and deal context with sales workflows; other listed integrations include Gong, Zoom, Microsoft Teams, Chorus, Fathom, Avoma, Slack, Google Drive, SharePoint, Notion, and Confluence. The Chrome extension makes Dock content, workspaces, and its AI assistant available in Gmail, LinkedIn, a CRM, or elsewhere in the browser. Dock says it is GDPR compliant and SOC 2 Type II certified. The company says external collaborators have free access and only internal team members are charged. A free plan is available; Standard is $350 a month, and Premium is $1,000 a month, billed annually. Enterprise pricing is custom.

Wakeline lets teams create product tours, checklists, tooltips, banners, and surveys on a live app without coding, then measure activation. Its point-and-click builder places guide steps on real pages, including signed-in pages through a browser extension. The feature list includes 45+ templates and AI drafting that turns an onboarding goal into draft steps. Guides can be targeted by visitor status, user traits, saved segments, page or event triggers, and frequency caps. Per-step translations support automatic language detection and fallback.

Analytics include guide starts, completions, drop-offs, clicks, survey responses, and trends; session replay and A/B testing are also listed. Wakeline says its browser-based approach works with React, Vue, Angular, Svelte, Rails, Django, WordPress, and plain HTML. Its SDK is described as about 24 KB, asynchronous, and installable with one script. Sensitive inputs including passwords, emails, and phone numbers are masked by default before replay data leaves the browser. The free plan provides 3 flows, 1,000 monthly active users, and 1 teammate. Pro is $41 a month, billed annually.