DonorAtlas vs DonorTrends
DonorAtlas
donoratlas.comDonorTrends
donortrends.euSide by side
| Figure | DonorAtlas | DonorTrends |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 1 |
| Spec score · Nonprofit Donor Prospecting Software | 8.0 (#7) | 7.1 (#13) |
| Headquarters | New York, NY, United States | Hoofddorp, Netherlands |
| Purpose | DonorAtlas is an AI-powered prospect research and wealth screening tool for understanding donors, prospects, alumni, patrons, members, and clients. | DonorTrends provides fundraising analysis and advice to help organizations raise funds and improve their fundraising programmes. |
| Support | Enterprise includes custom onboarding and a dedicated support contact; DonorAtlas says onboarding includes a one-hour session and supplementary calls for CRM setup and new team members. | DonorTrends offers fundraising experts for results discussions, tailored action plans, impact calculations, and an on-demand fundraising analyst. |
Plans
DonorAtlas
- Annual licensePrice not published
- EnterprisePriced on request
- StandardPrice not published
DonorTrends
- DonorTrends fundraising reports, analysis and advicePriced on request
In their own words
DonorAtlas
DonorAtlas is an AI-powered prospect research and wealth screening tool for teams building relationships with donors, prospects, alumni, patrons, members, and clients. It researches people across public records, news, nonprofit filings, company databases, and other open-web sources. Profiles can include giving history, wealth indicators, employment and education, verified contact details, connections, and relationship insights, with cited and verified sources. Teams can upload lists of any size, receive enhanced profiles in minutes, and search or segment records using natural language. When a person has no existing profile, DonorAtlas can research them and create one in seconds. The product works alongside a CRM rather than replacing one. Featured integrations are Salesforce and Blackbaud Raiser's Edge NXT; other listed options include Bloomerang, Virtuous, NGP VAN, EveryAction, Givebutter, and Neon. An open API connects other tools. DonorAtlas is available on web and through an API, and pricing is on request. The maker says customer data is restricted to the customer's team, is not sold or shared, and is not used to train AI models.
DonorTrends
DonorTrends is a web service for fundraising analysis and advice. Its portal provides reports for organizations seeking to improve fundraising programmes, with reports described as ready within minutes. A dashboard covers donor retention, upgrade opportunities among middle and major donors, lifetime value, and key statistics. The MAAP report applies 10 predictive models to identify likely upgraders, monthly donors, reactivatable donors, legacy donors, campaign responders, and potential middle and major donors; delivery can be within a day after data is received. Member Metrics examines five years of retention and giving behavior when members also donate. A socio-demographic report analyzes donor databases using 50 characteristics, including affluence, family structure, housing, residence, and age. Custom reports can address payback times, investment analyses, scenarios, response statistics, and dashboards. The Fundraising Benchmark compares anonymized data across more than 20 KPIs and multiple years. Pricing is on request.