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SPECIFICTION
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DonorTrends

donortrends.eu

Web
Visit donortrends.eu
Spec score 7.1 #13 of 19 in Nonprofit Donor Prospecting Software

What it is

DonorTrends is a web service for fundraising analysis and advice. Its portal provides reports for organizations seeking to improve fundraising programmes, with reports described as ready within minutes. A dashboard covers donor retention, upgrade opportunities among middle and major donors, lifetime value, and key statistics. The MAAP report applies 10 predictive models to identify likely upgraders, monthly donors, reactivatable donors, legacy donors, campaign responders, and potential middle and major donors; delivery can be within a day after data is received. Member Metrics examines five years of retention and giving behavior when members also donate. A socio-demographic report analyzes donor databases using 50 characteristics, including affluence, family structure, housing, residence, and age. Custom reports can address payback times, investment analyses, scenarios, response statistics, and dashboards. The Fundraising Benchmark compares anonymized data across more than 20 KPIs and multiple years. Pricing is on request.

Spec sheet

Purpose
DonorTrends provides fundraising analysis and advice to help organizations raise funds and improve their fundraising programmes.Read 4 Oct 2026 · donortrends.eu
Support
DonorTrends offers fundraising experts for results discussions, tailored action plans, impact calculations, and an on-demand fundraising analyst.Read 4 Oct 2026 · donortrends.eu
Headquarters
Hoofddorp, NetherlandsRead 28 Sep 2026 · donortrends.eu
Benchmark
The Fundraising Benchmark lets participants compare anonymized data across more than 20 KPIs and multiple years in an interactive online portal.Read 4 Oct 2026 · donortrends.eu
Benchmark privacy
The benchmark page says each participant's own data remain anonymous to other participants.Read 4 Oct 2026 · donortrends.eu
Contact location
The contact page lists a visit address at Polarisavenue 83I, 2132 JH Hoofddorp, Netherlands.Read 4 Oct 2026 · donortrends.eu
Custom reports
Custom reports can cover campaign and channel payback times, investment analyses, scenario models, response statistics, and dashboards.Read 4 Oct 2026 · donortrends.eu
Dashboard
The dashboard report covers donor retention, upgrade opportunities among middle and major donors, lifetime value, and key statistics.Read 4 Oct 2026 · donortrends.eu
Demographic analysis
The socio-demographic report analyzes donor databases using 50 characteristics, including affluence, family structure, housing type, place of residence, and age.Read 4 Oct 2026 · donortrends.eu
Donor portal
Reports and analyses are available through the DonorTrends portal, with reports described as ready within minutes.Read 4 Oct 2026 · donortrends.eu
DonorScores data
DonorScores uses donor transaction data, described on the site as anonymized, to predict which donors are more or less likely to give.Read 4 Oct 2026 · donortrends.eu
Member analysis
Member Metrics analyzes five years of donor retention and giving behavior for organizations with members who also donate.Read 4 Oct 2026 · donortrends.eu
Predictive models
The MAAP report uses 10 predictive models to identify likely upgraders, monthly donors, reactivatable donors, legacy donors, likely campaign responders, and potential middle and major donors.Read 4 Oct 2026 · donortrends.eu
Report turnaround
The MAAP report can be delivered within a day after DonorTrends receives the data.Read 4 Oct 2026 · donortrends.eu

Plans and prices

DonorTrends fundraising reports, analysis and advice Priced on request No public price or usage limits stated on the opened pages Read 4 Oct 2026 · donortrends.eu

Every DonorTrends plan and price →

Strong points and limits

Strong points

  • 10 predictive models identify donor opportunities
  • Reports can be ready within minutes
  • Socio-demographic analysis uses 50 characteristics
  • Benchmark covers more than 20 KPIs
  • Expert support includes tailored action plans

Limits

  • Pricing is available only on request
  • Web platform only
  • No public usage limits are stated

Who it suits

It suits organizations that need donor analytics, predictive prospect scoring, benchmarking, or expert fundraising advice through a web portal.

Verdict

DonorTrends combines donor reporting, predictive models, demographic analysis, benchmarking, and advisory support. Organizations should request pricing and clarify the report scope they need.

Where Specifiction places it

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