Dor vs Fullstory

Dor combines a battery-powered thermal counter with analytics software for retailers. Its dashboard reports foot traffic, conversion rates and revenue by store and date range, with comparisons across locations and periods. The Retail Intelligence layer provides AI summaries and suggested next actions using connected sources such as POS, ERP, staffing, weather and events. The sensor is installed indoors with peel-and-stick mounting and does not use the store network. Dor describes its thermal data as anonymous and its sensor as GDPR compliant. Users can view and download cloud data, connect business-intelligence tools through an API, and provide unlimited users with role-based access. Data connections can use direct integrations, API keys, secure CSV/SFTP uploads or custom pipelines. Listed POS partners include Lightspeed, Shopify, Square, Heartland and RICS; Toast is marked coming soon. The Annual plan is $135/month with annual billing, while Monthly is $150/month; both also list a $300 one-time hardware cost.

Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.