Dor vs Heap

Dor combines a battery-powered thermal counter with analytics software for retailers. Its dashboard reports foot traffic, conversion rates and revenue by store and date range, with comparisons across locations and periods. The Retail Intelligence layer provides AI summaries and suggested next actions using connected sources such as POS, ERP, staffing, weather and events. The sensor is installed indoors with peel-and-stick mounting and does not use the store network. Dor describes its thermal data as anonymous and its sensor as GDPR compliant. Users can view and download cloud data, connect business-intelligence tools through an API, and provide unlimited users with role-based access. Data connections can use direct integrations, API keys, secure CSV/SFTP uploads or custom pipelines. Listed POS partners include Lightspeed, Shopify, Square, Heartland and RICS; Toast is marked coming soon. The Annual plan is $135/month with annual billing, while Monthly is $150/month; both also list a $300 one-time hardware cost.

Heap is an analytics product from Heap for tracking events and examining user activity. Its listed capabilities include conversion funnels, session recordings, ecommerce tracking, and API access. The listed platform is API, and the monthly visitor limit is 10,000. Data retention is described as limited. Heap offers a Free plan at free, covering 10,000 monthly sessions and six months of data history. Pro has no listed price and includes account analytics, an engagement matrix, report alerts, standard support, and Session Replay as an add-on. Premier also has no listed price and includes unlimited projects and one year of data history. The product therefore combines event collection with tools for conversion analysis, recordings, and ecommerce activity. Buyers should note that the free allowance is expressed in monthly sessions, while the listed visitor limit is 10,000.