Dor vs Mixpanel

Dor combines a battery-powered thermal counter with analytics software for retailers. Its dashboard reports foot traffic, conversion rates and revenue by store and date range, with comparisons across locations and periods. The Retail Intelligence layer provides AI summaries and suggested next actions using connected sources such as POS, ERP, staffing, weather and events. The sensor is installed indoors with peel-and-stick mounting and does not use the store network. Dor describes its thermal data as anonymous and its sensor as GDPR compliant. Users can view and download cloud data, connect business-intelligence tools through an API, and provide unlimited users with role-based access. Data connections can use direct integrations, API keys, secure CSV/SFTP uploads or custom pipelines. Listed POS partners include Lightspeed, Shopify, Square, Heartland and RICS; Toast is marked coming soon. The Annual plan is $135/month with annual billing, while Monthly is $150/month; both also list a $300 one-time hardware cost.

Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.