| Audience | DoReel describes the platform as intended for brands, agencies, performance teams, and growing in-house marketing teams. | Muck Rack says its PR platform serves teams from enterprise brands and global agencies to emerging businesses, boutique agencies, single practitioners, and freelancers; journalists have free tools. |
| Support | The Scale plan includes a dedicated account manager, priority support, onboarding, and training. | The pricing page lists self-led onboarding and pooled customer success for Starter, with instructor-led onboarding and named customer success for Standard and Premier. |
