Dovetail vs Quirkos

Dovetail is a customer intelligence platform for organizing and analyzing customer feedback. Projects can bring together interviews, usability tests, sales calls, product demos, documents, audio, video, and survey responses. Dovetail AI provides contextual chat with answers traced to sources, automatic transcription, insight reports, summaries, and analysis of high-volume feedback. Channels continuously classify and track themes, but are available only on Professional and Enterprise plans. Those workspaces can import up to 250 data points per month and buy additional points. Channels can import support tickets from Front, Intercom, Jira Service Management, Freshdesk, HubSpot Service Hub, and Zendesk, as well as reviews from Google Play, Apple App Store, and G2. The API is available on Free, Professional, and Enterprise workspaces for automating tasks, extracting insights, and managing data. The Free plan costs nothing, billed per user per month, and includes one channel, one project, basic chat, and AI summaries. Dovetail runs on the web and offers cloud deployment. It holds SOC 2 Type II and ISO 27001 certifications and states that it is GDPR ready. After cancellation, a workspace remains read-only for 30 days for data export before deletion according to the data retention policy.

Quirkos is qualitative analysis software for exploring and interpreting text data. It imports Word documents, plain text, PDFs, Excel spreadsheets, and text pasted from websites or other programs. Codes are displayed visually as users work, with support for groups, hierarchies, color coding, overlap views, and word clouds. Query View can search text, filter by data criteria, and compare data groups side by side. Quirkos Cloud adds live synchronization, editing, and chat, with unlimited collaborators and collaborations at no extra fee. Project data can be exported to Excel for use in SPSS or R, or in REFI-QDA format for other qualitative programs. Quirkos Transcribe converts audio and video into transcripts, accepts files up to 2 GB, and includes 100 free minutes for Cloud users. Transcribe runs in the web app; its five best-supported selectable languages are English, Italian, German, Spanish, and Portuguese. Cloud plans include student, academic and nonprofit, public sector, and commercial options. The Student plan costs $5 a month, billed annually; an offline licence for one computer costs 69.00 USD once for lifetime use.