DQE One Unify vs Plauti Deduplicate

DQE One Unify identifies, merges, and helps prevent duplicate contacts and accounts across customer databases. Duplicate handles existing records in bulk, while Look-Up checks for an existing contact before a new record is created. Processing can be batch or real time, and the engine can run on company platforms or AWS, Azure, GCP, and Heroku. A SaaS option hosts curative processing in DQE’s cloud. For deployments in a customer’s environment, DQE says information is processed there and does not leave the customer’s IT system. The Data Stewardship interface is available in Salesforce through AppExchange, and API access is supported. A free 30-day trial is available, with limits of 200,000 database records, the first 20 duplicate groups in visualization, and the first 20 records for standardization. DQE describes the product for technical, sales, and marketing departments, including projects involving tens of millions of records. Pricing is on request.

Plauti Deduplicate finds duplicate CRM records, groups likely matches, scores them, and applies merge rules. Teams can set exact or fuzzy matching fields and adjust weights, thresholds, synonym lists, and frequent-word exclusions for each object. Master-record and field rules determine which record remains and which values are carried over; optional AI suggestions can assist with manual merges. Groups above a configured score can merge automatically in scheduled jobs, while lower-scoring groups wait for review. Detection covers standard and custom objects, including comparisons across two object types, and Plauti says jobs can process millions of records. Salesforce options include Apex and REST APIs, Flow Actions, Apex plugins, and Plauti CLI tools. Core capabilities run in the CRM; large data processing can use Plauti Cloud or Desktop. Merges follow existing permissions and sharing rules, and audit logs record who merged what and when. The free Salesforce version is available through AppExchange; the fully powered version has a 14-day trial. The product is presented for Salesforce and Dynamics 365 teams.