Duel vs Friendbuy
Duel
duel.tech
Friendbuy
friendbuy.comSide by side
| Figure | Duel | Friendbuy |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · Customer-to-Customer (C2C) Community Marketing Software | 7.5 (#8) | 7.4 (#11) |
| Headquarters | London, United Kingdom | Palos Verdes Estates, California, United States |
| Integrations | Duel's help center lists CRM integrations for Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach, and Braze, with an open API for other connections. | Friendbuy lists integrations including Shopify, Shopify Plus, Shopify POS, Klaviyo, Attentive, Braze, Recharge, Segment, Trybe, and Salesforce Commerce Cloud. |
| Product | Duel is a brand advocacy SaaS platform that helps companies activate customers, creators, and fans to turn word of mouth into a scalable growth channel. | Friendbuy combines referral, loyalty, and influencer programs on a growth platform for customer acquisition and retention. |
| Security | Duel says it is ISO 27001 certified and GDPR compliant, with SOC 2 Type II listed as coming in Q4 2026. | Friendbuy states that data moves over encrypted connections and that a data processing agreement and subprocessor list are available on request. |
Plans
In their own words
Duel
Duel is a brand advocacy SaaS platform for companies organizing customers, creators, employees and other advocates into programs. Its customizable portal can present challenges and rewards such as experiences, product access, affiliate payments, vouchers and co-creation opportunities. Supported advocate groups include social creators, brand ambassadors, store associates, employees and industry professionals; Duel says programs can scale from 1,000 to 100,000 advocates. Filterable, exportable dashboards provide more than 100 metrics. The platform collects user-generated content, with AI moderation and tagging plus rights management. Social posting tracking covers TikTok, Instagram, YouTube, YouTube Shorts, Pinterest, Facebook, Trustpilot and Bazaarvoice; TikTok Shop is marked as coming soon. CRM connections include Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach and Braze, with an open API for other connections. A Shopify app supports order attribution and product catalogue syncing. Affiliate commissions can be sent automatically to advocates' PayPal accounts or tracked manually. Duel says it is ISO 27001 certified and GDPR compliant. Pricing is on request.