Duel vs impact.com Advocate

Duel is a brand advocacy SaaS platform for companies organizing customers, creators, employees and other advocates into programs. Its customizable portal can present challenges and rewards such as experiences, product access, affiliate payments, vouchers and co-creation opportunities. Supported advocate groups include social creators, brand ambassadors, store associates, employees and industry professionals; Duel says programs can scale from 1,000 to 100,000 advocates. Filterable, exportable dashboards provide more than 100 metrics. The platform collects user-generated content, with AI moderation and tagging plus rights management. Social posting tracking covers TikTok, Instagram, YouTube, YouTube Shorts, Pinterest, Facebook, Trustpilot and Bazaarvoice; TikTok Shop is marked as coming soon. CRM connections include Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach and Braze, with an open API for other connections. A Shopify app supports order attribution and product catalogue syncing. Affiliate commissions can be sent automatically to advocates' PayPal accounts or tracked manually. Duel says it is ISO 27001 certified and GDPR compliant. Pricing is on request.

impact.com Advocate is a customer referral marketing product for businesses running advocacy programs. It supports referrals, link and code sharing, reviews and testimonials. Customer segmentation helps organize participants into groups, while program analytics provide performance information. Salesforce is the listed CRM integration. Advocate runs on the web, Android and iOS, covering browser and mobile access for businesses and customers. The service uses paid pricing available on request and has no free plan. Its feature set centers on referral activity plus customer-led promotion through reviews, testimonials and shared links or codes. Organizations can assess whether those activities match their program structure, whether Salesforce is the CRM connection they need, and whether quote-based purchasing fits their budget. The platform does not list additional CRM integrations or a free tier in the supplied details.