Duel vs Testimonial Hero

Duel is a brand advocacy SaaS platform for companies organizing customers, creators, employees and other advocates into programs. Its customizable portal can present challenges and rewards such as experiences, product access, affiliate payments, vouchers and co-creation opportunities. Supported advocate groups include social creators, brand ambassadors, store associates, employees and industry professionals; Duel says programs can scale from 1,000 to 100,000 advocates. Filterable, exportable dashboards provide more than 100 metrics. The platform collects user-generated content, with AI moderation and tagging plus rights management. Social posting tracking covers TikTok, Instagram, YouTube, YouTube Shorts, Pinterest, Facebook, Trustpilot and Bazaarvoice; TikTok Shop is marked as coming soon. CRM connections include Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach and Braze, with an open API for other connections. A Shopify app supports order attribution and product catalogue syncing. Affiliate commissions can be sent automatically to advocates' PayPal accounts or tracked manually. Duel says it is ISO 27001 certified and GDPR compliant. Pricing is on request.

Testimonial Hero is a web-based service for creating video testimonials and written customer materials. Its listed activities include video testimonials, written customer stories, case studies and quote cards. Remote packages combine video and written deliverables, while other options cover video alone or a written bundle. The Basic video-and-written package includes a full-story video, case study, one-page case study, sales slide and quote cards for $6,000, paid once. The Marketing package adds a social/ad cut and costs $7,000, paid once; Full-funnel adds a sales enablement cut as well and costs $8,600, paid once. Video-only packages range from Basic at $3,800, paid once for a full-story video to Full-funnel at $6,200, paid once, including social/ad and sales enablement cuts. The written bundle includes a case study, one-page case study, sales slide and quote cards for $3,800, paid once. Pricing details say subscription terms and credit use are described separately. The company is headquartered in Boston, Massachusetts, United States. There is no free plan.