E-goi vs Lead Liaison

E-goi is a web-based email marketing service from E-goi, founded in 1999 and headquartered in Matosinhos, Portugal. Listed tools include email automation, audience segmentation, landing pages and A/B testing. Its free plan supports up to 500 subscribers. Base costs $11.75 per month for 500 contacts with unlimited email and push sends; extra contacts are available. Pro costs $44.75 per month for 2,500 contacts with the same unlimited sending terms. GoSend uses prepaid email packs starting at €6 for 10,000 sends and has no contact limit. The 5001 plan lists 5,001 contacts and 15,000 emails per month, with no price shown. Corporate provides tailored contact and sending limits, strategic consulting, priority support, custom solutions, advanced tracking and enhanced security, also without a listed price. E-goi lists a 14-day trial. The service runs on the web.

Lead Liaison is a marketing automation platform for managing campaigns and moving marketing qualified leads toward sales qualification. It supports online and offline omni-channel campaigns, with tools for creating trackable content, images, emails, landing pages, and videos. A landing-page designer and smart forms support lead capture; automated workflows nurture leads, and distribution can follow performance criteria, round-robin, or direct assignment. Qualification features include asset-level and basic scoring, lead grading, score thresholds, and inactivity periods. The platform tracks actions such as page views, email clicks, document downloads, webinar attendance, video watches, and form submissions. Lead Liaison says it integrates with more than 400 third-party applications and offers an API and Zap. It describes its audience as mid-sized businesses. Paid pricing starts at $250/mo (annual), with no free plan. Listed plans include Inbound at $250 a month under an annual contract, Omnibound at $780 a month under an annual contract, and Lifecycle at $1,500 a month under an annual contract. The company says it is SOC 2 Type 2 and ISO 27001 certified, complies with HIPAA and GDPR, and uses AES 256-bit encryption. Customers receive a dedicated Technical Account Manager, and the support SLA promises a response within six hours for each ticket.