E-goi vs SAS Customer Intelligence 360

E-goi is a web-based email marketing service from E-goi, founded in 1999 and headquartered in Matosinhos, Portugal. Listed tools include email automation, audience segmentation, landing pages and A/B testing. Its free plan supports up to 500 subscribers. Base costs $11.75 per month for 500 contacts with unlimited email and push sends; extra contacts are available. Pro costs $44.75 per month for 2,500 contacts with the same unlimited sending terms. GoSend uses prepaid email packs starting at €6 for 10,000 sends and has no contact limit. The 5001 plan lists 5,001 contacts and 15,000 emails per month, with no price shown. Corporate provides tailored contact and sending limits, strategic consulting, priority support, custom solutions, advanced tracking and enhanced security, also without a listed price. E-goi lists a 14-day trial. The service runs on the web.

SAS Customer Intelligence 360 is a customer engagement platform for turning customer insights into personalized actions across channels. Its capabilities include audience management, journey orchestration, marketing decisioning, and marketing AI. Organizations can target audiences using a hybrid data architecture that lets them keep data where they choose. Journey tools plan activity across touchpoints, support analytically driven scheduling, and enable collaborative workflows. Marketers can build complex decision logic and use templates for next-best action, next-best offer, and lead scoring. Built-in analytics include likelihood-to-churn and likelihood-to-purchase measures; GenAI-guided tools support model creation and activation. The platform connects with cloud services, customer data platforms, CRM systems, analytics tools, and marketing applications. Built-in and custom REST connectors reach external applications on premises or in the cloud. Security controls include PII detection and redaction, masking, encryption, hashing, and configurable retention policies. SAS says the product is designed to support GDPR, CCPA, and other regional privacy requirements. Cloud delivery combines customer-level digital data with traditional sources. Listed platforms are Android, iOS, web, and API. Pricing is available on request.