EAB Navigate360 vs Liaison TargetX Application Review

EAB Navigate360 is a cloud-based higher education CRM for recruiting, retaining and engaging students and alumni across their time with an institution. Staff tools include student profiles, coordinated care, cases and referrals, alerts, messaging, two-way SMS, campaigns, appointments, events and faculty progress reports. Students can use an engagement hub on iPhone, Android or desktop for conversations, surveys, advising, career tools and self-reported concerns. Embedded AI can help staff with outreach, reports, meeting summaries and follow-up; student-facing AI answers questions and routes students to support around the clock. Reporting includes dashboards, query and visualization tools, scheduled reports, intervention and population analytics, predictive models and data exports. Connections include systems with standard connection points such as SIS, LMS, email, calendars and the Common App. Institutions can export data through APIs or regular bulk exports. EAB says the service is hosted on AWS and follows FERPA and GDPR practices and requirements. Partners receive a dedicated Strategic Leader, 24/7/365 technical support, implementation training, office hours and self-paced training modules. Pricing is on request and depends on institutional enrollment and technology scope.

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