EAB Navigate360 vs Rubric

EAB Navigate360 is a cloud-based higher education CRM for recruiting, retaining and engaging students and alumni across their time with an institution. Staff tools include student profiles, coordinated care, cases and referrals, alerts, messaging, two-way SMS, campaigns, appointments, events and faculty progress reports. Students can use an engagement hub on iPhone, Android or desktop for conversations, surveys, advising, career tools and self-reported concerns. Embedded AI can help staff with outreach, reports, meeting summaries and follow-up; student-facing AI answers questions and routes students to support around the clock. Reporting includes dashboards, query and visualization tools, scheduled reports, intervention and population analytics, predictive models and data exports. Connections include systems with standard connection points such as SIS, LMS, email, calendars and the Common App. Institutions can export data through APIs or regular bulk exports. EAB says the service is hosted on AWS and follows FERPA and GDPR practices and requirements. Partners receive a dedicated Strategic Leader, 24/7/365 technical support, implementation training, office hours and self-paced training modules. Pricing is on request and depends on institutional enrollment and technology scope.

Rubric is a student engagement platform for universities, student unions, associations, and guilds. Its 28 selectable modules cover clubs, student groups, events, student services, memberships, campus programs, and student insights. Club Management presents member details, events, activity, forms, attendance rates, and member types in a dashboard. Smart Digital Forms offer configurable fields and approval flows; event and ticketing tools include recurring and collaborative events, membership validation, a marketplace, tabling, and ticket scanning. Outreach tools support SMS and email campaigns. A Student CRM and Engagement Tracker connects touchpoints such as clubs, events, and trainings with engagement scoring and student profiles. Rubric connects with student information and learning management systems, single sign-on, and experience management systems. It runs on Android, iOS, and web. Club subscriptions are free, but paid memberships, tickets, or merchandise may incur transaction and service fees. The operator is MySmock Pty Ltd trading as Rubric.