Overview

The planner connects calorie and macro targets with filters for diet, ingredients, and food preferences, so users can shape recommendations around how they eat. Budget and schedule also inform the plan. That combination makes Eat This Much a strong fit for people who need help deciding what to cook and buy, but less compelling for someone seeking only a calorie log.

Its planning horizon is an important dividing line: Free covers daily meal plans, while Premium supports up to a week. The grocery, recipe, and pantry features extend the value beyond menu suggestions, particularly for users who want a plan to translate into shopping and make use of food already at home.

Key features

Targets and daily planning

Users can set calorie and macro targets and filter meals by diet, ingredients, and preferences. Free also includes food tracking, barcode foods, custom foods and recipes, and recurring foods. That is a useful way to try the core approach without a subscription, although a daily plan is a limited foundation for people who organize meals several days ahead.

Weekly planning and grocery lists

Premium adds a week of meal planning, customization for each day, saved plan weeks, and shareable PDFs. Meal plans automatically update grocery lists, with Instacart, Walmart, and Amazon Fresh named as delivery options. This is the plan for users who want to settle a week’s meals in advance and carry the resulting list into shopping; users satisfied with daily suggestions can stay on Free.

Recipes, pantry, and health data

Custom recipes let users bring their own meals into the planner, while the virtual pantry can prioritize meals that use foods already on hand. The mobile app can sync meal nutrition and weight data with Apple Health, Android Health Connect, or Google Fit, which suits people who keep those records in a connected health ecosystem.

Recipe Clipper and privacy

The browser extension reads a recipe page when opened, but sends recipe-page data to Eat This Much only after the user selects “Review in Eat This Much.” The privacy policy says the company does not sell personal information and describes collection of account, usage, location, body measurement, and food activity data. Users should weigh that collection against the convenience of keeping planning and food activity in one service.

Professional and partner tools

Eat This Much Pro is aimed at dietitians, nutritionists, personal trainers, and health coaches managing client plans. The partner API can generate meal plans and grocery lists and export plans as HTML, PDF, or JSON; access requires direct partner contact. Standard API terms allow partners to retain data only during the partnership and to cache food nutrition data for up to seven days, a material constraint for integrations that depend on longer retention.

Pricing

The Free plan has no published price and includes daily meal plans, food tracking, barcode foods, custom foods and recipes, and recurring foods. It is the sensible starting point for individual users who do not need to plan a week ahead, but it gives up Premium’s weekly horizon and related planning tools.

Premium costs 5.00 USD per month, billed with an annual subscription, and includes weekly meal planning, automatic grocery lists and delivery integration, leftovers, daily customization, saved plan weeks, and PDFs. It is the clearest choice for individuals who will use the full-week workflow; the annual billing term matters for anyone comparing it with monthly subscriptions.

Professional — Control costs 49.00 USD per month, billed quarterly, for up to 10 clients. It includes a client dashboard, branded emails and PDFs, customized client targets, and clients cannot log in. That arrangement suits a practitioner who manages plans directly rather than giving clients service access.

Professional — Collaborate costs 59.00 USD per month, billed quarterly, also for up to 10 clients. It adds client logins, custom permissions, branding in web and mobile apps, and client tracking logs to Control’s features. The higher price is justified for professionals who want clients to participate and track progress; the 10-client cap makes the listed tier a bounded fit for small practices.

Both Pro options offer a 14-day free trial and a 30-day money-back guarantee. The Partner API uses custom pricing tailored to the partner use case and volume, with early access and partner onboarding required. It is for organizations seeking an integration, not a self-serve alternative to the consumer plans.

Platforms

Eat This Much is available on web, Android, iOS, and as a browser extension; an API is also offered for partners. The mobile apps support the named health-data syncing integrations, while the extension supports recipe capture with a user-selected review step.

Who it's for

Choose Eat This Much if nutrition targets, meal decisions, and grocery planning belong in one workflow. It is especially useful for people who want week-long planning, customizable days, and lists that update with the plan. The free daily plan is a reasonable entry point, but not a substitute for a week planner. Professionals should consider Pro when they manage multiple client plans, and API access fits partners prepared for direct onboarding and its data-retention terms.

Pros and cons

Pros: Calorie and macro targets plus diet, ingredient, and preference filters give users meaningful control over meal recommendations.
Pros: Premium connects weekly planning, daily edits, saved weeks, PDFs, and automatically updated grocery lists, reducing the gap between deciding meals and preparing to shop.
Pros: Custom recipes, a pantry that prioritizes on-hand foods, and mobile health syncing support users who want planning to fit existing food and health routines.
Cons: Free planning is daily rather than weekly, so users who need to organize several days in advance must pay for Premium.
Cons: Premium’s 5.00 USD per month price is billed with an annual subscription, which is less flexible than a monthly term.
Cons: Professional tiers are quarterly billed and limited to 10 clients; Control also excludes client logins, while the API requires partner onboarding and limits data retention under standard terms.

Alternatives

If you want to compare more options, browse AI Meal Planning Apps or Fitness Nutrition Software.

KitchenPocket is worth considering if cookbook and recipe storage is the priority: its free tier includes a recipe clipper and storage for 100 recipes.
Fitia is a better fit if your priority is calorie and macro tracking, food logging, and barcode scanning rather than week-long meal planning.
MealIdeas AI may suit users looking for daily AI meal picks and a limited first set of meal plans, with a free tier that also supports reusing last week’s plan.
Nutrig is an option for users who want one meal plan per week alongside water and calorie tracking, with unlimited menu swaps in its free tier.
Yumnia is another choice for creating a meal plan and grocery list, with a paid tier that unlocks the full week.
KitchUp is available on iOS and macOS for users who prefer a platform-specific option.
MyPlateAI may work for someone who wants a small monthly allowance of AI meal generations and a grocery-list preview at no cost.
Pantryfy is an alternative for users focused on managing pantry items and recipes alongside a capped daily allowance of AI requests.

Verdict

Eat This Much is a good choice for people who want nutrition-aware meal plans to lead directly into recipes and grocery preparation. Premium is the right fit when a full week, day-by-day customization, and saved plans justify an annual subscription. Look elsewhere if daily planning is too narrow for free use, or if your main need is food logging rather than a connected planning-and-shopping workflow.

	Eat This Much	MealVerve
Free plan	Yes	Yes
Free trial	Yes
Paid from	$5/mo	€2.99/mo
Platforms	Android, api, extension, iOS, Web	Android, Web
Free plan	Yes	Yes
Paid from	5 /mo
Dietary filters	Yes	Yes
Nutrition targets	Yes	Yes
Shopping lists	Yes	Yes
Family meal plans	Yes
Available platforms	web_and_mobile	web
Maximum plan horizon	7 days

Eat This Much vs MealVerve

Eat This Much

MealVerve