EDITED Pricing vs First Insight InsightSUITE Pricing Analysis
EDITED Pricing
edited.comFirst Insight InsightSUITE Pricing Analysis
firstinsight.comSide by side
| Figure | EDITED Pricing | First Insight InsightSUITE Pricing Analysis |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 3 | 1 |
| Spec score · Retail Pricing Software | 8.8 (#1) | 7.7 (#13) |
| Spec score · Retail Analytics | 8.7 (#1) | 7.6 (#7) |
| Founded | 2009 | 2007 |
| Headquarters | London, United Kingdom | Wexford, Pennsylvania, United States |
| Integrations | EDITED’s Market API provides JSON data that can be connected to systems selected by the customer and visualized in BI tools such as Tableau, Looker, Power BI, and Google Data Studio. | InsightSUITE connects with PLM, pricing, allocation, and CRM systems, and the site says it can integrate with a variety of existing applications. |
| Intended users | EDITED presents its platform for retail teams including buyers, merchandisers, ecommerce teams, and insights teams. | The pricing solutions are presented for retailers and brands making product lifecycle, pricing, promotion, and markdown decisions. |
| Purpose | EDITED’s Pricing module helps retailers build price architectures, adjust prices, and optimize promotions and discounts. | Insight Pricing uses zero-party consumer data and AI to help retailers set initial prices, reduce markdowns, and improve margins. |
| Support | EDITED lists [email protected] as its support contact. | First Insight says customer success professionals work with customers to fit the solution to their processes and support adoption. |
Plans
EDITED Pricing
- EDITED free trialFree
- EDITED PricingPriced on request
- EDITED Retail Intelligence PlatformPriced on request
First Insight InsightSUITE Pricing Analysis
- Insight PricingPriced on request
In their own words
EDITED Pricing
EDITED Pricing is a retail platform module for building price architectures, adjusting item prices and planning promotions. It draws on a retailer’s own prices, competitor pricing and customer reactions to surface opportunities, including items to consider for increases or decreases. Teams can create rules to automate price changes, and product matching helps benchmark prices against similar market items. For promotions, EDITED describes a data-backed approach to moving inventory, with promotion and markdown optimization rather than blanket markdowns. Configurable dashboard widgets combine market insights and can show competitive data alongside business performance. The wider platform also provides retail analysis, trend and runway articles created by in-house analysts using platform data. EDITED is available on the web and through an API. Its Market API supplies JSON data for customer-selected systems and BI tools such as Tableau, Looker, Power BI and Google Data Studio. EDITED MCP connects by API key to Claude Code, Claude Desktop or a customer’s own agent; Cursor and GitHub Copilot are also listed as supported developer tools. A 14-day AskEDITED trial is available. Pricing for the module is on request.
First Insight InsightSUITE Pricing Analysis
First Insight InsightSUITE Pricing Analysis helps retailers and brands plan initial prices, promotions, and markdowns using consumer input and AI. It models pricing scenarios for core and new items during pre-season planning and in-season management. Outputs include demand curves, price elasticity, initial price optimization, markdown planning, and in-season markdown analysis. The tool also estimates next-season average unit retail or average selling price and supports margin roll-up estimates based on a buy plan. Brands can use First Insight consumer panels or send engagements through CRM databases or social channels; feedback is delivered within 24–48 hours. Pick & Price supports pricing and buying decisions, while Rate & Rank and Ask & Answer support concept ranking and consumer behavior questions. InsightSUITE connects with PLM, pricing, allocation, and CRM systems, and provides APIs for other business systems. First Insight says users can access data through a mobile app and states that it is SOC 2, GDPR, and CCPA compliant. Pricing is available on request.